Is a lab-grown, carbon positive diamond still a 'diamond'?

Cecilia Keating
clock • 4 min read
Dale Vince | Credit: Ecotricity
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Dale Vince | Credit: Ecotricity

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

When is a diamond not a diamond? Does a diamond have to be dug out of the ground to be deemed 'natural'? These are the questions at the heart of a row that has erupted this week, after a diamond start-up...

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Cecilia Keating
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Cecilia Keating

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