Is a lab-grown, carbon positive diamond still a 'diamond'?

Cecilia Keating
clock • 4 min read
Dale Vince | Credit: Ecotricity
Image:

Dale Vince | Credit: Ecotricity

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

When is a diamond not a diamond? Does a diamond have to be dug out of the ground to be deemed 'natural'? These are the questions at the heart of a row that has erupted this week, after a diamond start-up...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

We need to make it easier for consumers to buy sustainably

We need to make it easier for consumers to buy sustainably

Sustainable lifestyles need to be promoted as not just good for the planet, but also for bank accounts, health, happiness and society, writes Futerra's Lucy Shea

Lucy Shea, Futerra
clock 23 May 2024 • 3 min read
'Plunge pricing' and 'UK's lowest' heat pump rate: Energy giants launch latest green tariffs

'Plunge pricing' and 'UK's lowest' heat pump rate: Energy giants launch latest green tariffs

Competition in the green tariff and flexible grid market continues to heat up, with Octopus Energy and British Gas the latest firms to debut new clean tech-tailored offers

Stuart Stone
clock 20 May 2024 • 4 min read
'Pre-loved fashion partner': eBay to return as headline sponsor of Love Island

'Pre-loved fashion partner': eBay to return as headline sponsor of Love Island

High profile tie-up aims to promote pre-loved clothes and the circular economy

Cecilia Keating
clock 17 May 2024 • 2 min read