BMW and MG electric car adverts banned over 'zero emissions' claims

Cecilia Keating
clock • 5 min read
BMW and MG electric car adverts banned over 'zero emissions' claims

Claims must be subtantiated to highlight vehicles' are only zero emission when being driven, latest ASA ruling states

The UK's advertising watchdog has banned two car adverts over claims electric vehicles (EVs) were "zero emissions", concluding the term had not been sufficiently substantiated and the ads should have made...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK Green Business Awards 2025: Less than a month to go

UK Green Business Awards 2025: Less than a month to go

There are only a handful of tables still available for the UK's most prestigious green business awards

BusinessGreen staff
clock 16 May 2025 • 1 min read
ASA cracks down on 'compostable' coffee pod claims

ASA cracks down on 'compostable' coffee pod claims

Advertising watchdog rules against two separate adverts from Lavazza and Dualit over 'compostable' coffee pod claims

clock 30 April 2025 • 3 min read
Iris Garavito: 'Indigenous wisdom deserves more attention'

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

Stuart Stone
clock 22 April 2025 • 5 min read