BMW and MG electric car adverts banned over 'zero emissions' claims

Cecilia Keating
clock • 5 min read
BMW and MG electric car adverts banned over 'zero emissions' claims

Claims must be subtantiated to highlight vehicles' are only zero emission when being driven, latest ASA ruling states

The UK's advertising watchdog has banned two car adverts over claims electric vehicles (EVs) were "zero emissions", concluding the term had not been sufficiently substantiated and the ads should have made...

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Cecilia Keating
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