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Advertising

Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Marketing

Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Competition Markets Authority urges entire fashion sector to use new agreements as benchmark for best practice on green claims

clock 28 March 2024 • 3 min read
Polluting products and brands pulled from Sheffield City Council-owned billboards

Marketing

Polluting products and brands pulled from Sheffield City Council-owned billboards

Adverts for airlines, airports, fossil fuel-powered cars, and polluting firms banned from Sheffield City Council-owned platforms

clock 20 March 2024 • 4 min read
'Agency for Nature': What can the 'Ecokamasutra' teach businesses about climate comms?

Marketing

'Agency for Nature': What can the 'Ecokamasutra' teach businesses about climate comms?

BusinessGreen Intelligence takes lessons in creative climate comms from the minds behind five 'Agency for Nature' campaigns

clock 14 March 2024 • 14 min read
Planet Tracker: Advertisers working with fossil fuel clients hold significant investment risk

Marketing

Planet Tracker: Advertisers working with fossil fuel clients hold significant investment risk

To mitigate financial risk, investors should request advertising companies disclose the emissions impact of their work with polluting clients, think tank argues

clock 23 February 2024 • 4 min read
On winning over 'persuadables' and tackling false narratives: Why we need to rethink media strategies

Marketing

On winning over 'persuadables' and tackling false narratives: Why we need to rethink media strategies

Advertising is a powerful tool that must be embraced by climate campaigners to advance the net zero transition, writes ACT Climate Labs Harriet Kingabay

clock 17 January 2024 • 5 min read
Mars to 'reuse' adverts to highlight climate action

Marketing

Mars to 'reuse' adverts to highlight climate action

Food giant says 'reuse' of popular adverts for M&Ms, Twix, and Bounty will save emissions and promote wider efforts to cut emissions across its value chain

clock 29 November 2023 • 2 min read
Purpose Disruptors debuts 'The Good Advert' during Channel 4 'Change Climate' season

Climate change

Purpose Disruptors debuts 'The Good Advert' during Channel 4 'Change Climate' season

Group reveals latest iteration of 'Reclaiming the Commercial Break' campaign, featuring comedian and writer Simon Amstell

clock 22 November 2023 • 3 min read
Toyota SUV ad depicting off-road driving in nature banned by ASA

Marketing

Toyota SUV ad depicting off-road driving in nature banned by ASA

Watchdog rules paid-for Facebook post and poster ad were socially irresponsible

clock 22 November 2023 • 4 min read
'We have to take responsibility': Advertising execs call for crackdown on 'greenwashing' at Net Zero Festival

Marketing

'We have to take responsibility': Advertising execs call for crackdown on 'greenwashing' at Net Zero Festival

Speakers at BusinessGreen conference discuss critical role communications and ad industry must play in turning climate targets into action

clock 31 October 2023 • 3 min read
OVO Energy launches ad campaign that switches on when grid is greener

Marketing

OVO Energy launches ad campaign that switches on when grid is greener

Innovative outdoor digital advertising campaign promotes Ovo’s new demand flexibility scheme Power Move

clock 25 September 2023 • 2 min read
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