But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims
Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold
ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air
New report from Clean Creatives argues communications agencies could soon face legal action if they do not stop working with fossil fuel companies
Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels
New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned
The world’s top climate scientists have delivered a wealth of suggestions for driving lifestyle and behaviour change in support of the net zero transition - here are the key takeaways
Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies
Analysis argues tech giant is continuing to generate revenue by selling ads to 'climate denier' publishers one month after it said it would halt the practice
Political public relations arguably holds its origins in the oil, gas and coal industries, but amid growing criticism it is now facing increasing pressure to forge a future path beyond fossil fuel marketing