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Advertising

Are consumers becoming more aware of environmentally sound business?

Hannah Coles of E4 Environment explains how third party accreditation can help your business avoid the 'greenwash' trap

  • Marketing
  • 09 September 2014
Baroness Verma: "The industrial revolution had a price - a carbon price"
Baroness Verma: "The industrial revolution had a price - a carbon price"

Baroness Verma's speech on the creation of an "energy saving society" - in full

  • Efficiency
  • 04 September 2014
Pro-fracking newspaper ad banned by Advertising Standards Authority

Breitling Energy's Telegraph advert 'misled the public'

  • Energy
  • 03 September 2014
Climate change perception gap 'reminiscent' of MMR scandal, survey finds

Poll suggests public underestimates scientific consensus around climate change, as well as contribution of green energy to electricity mix

  • Climate change
  • 27 August 2014
Inside the wind energy industry's PR push
Inside the wind energy industry's PR push

BusinessGreen Leaders Awards Green PR Company of the Year Hill+Knowlton Strategies reveals how it helped the wind energy industry get a fair hearing

  • Marketing
  • 26 August 2014
Edelman formally declares it will not accept climate denial campaigns
Edelman formally declares it will not accept climate denial campaigns

Statement by America’s biggest public relations firm may be the industry’s first official position on climate denial

  • Marketing
  • 08 August 2014
Clean tech firms invited to take advantage of new certification scheme
Clean tech firms invited to take advantage of new certification scheme

UK to introduce new European Commission scheme in a bid to make it easier for clean tech firms to prove their cutting-edge products work as advertised

  • Technology
  • 18 June 2014
Four reasons why green 'consumer behaviour change' is descending into a wild goose chase
Four reasons why green 'consumer behaviour change' is descending into a wild goose chase

Robertsbridge's Brendan May on why he's sceptical about yet another new buzzword in the sustainable business movement

  • Marketing
  • 28 May 2014
Sainsbury's v Tesco - Does a product's green credentials matter to customers?

Sainsbury's insists that when it comes to price comparisons whether a product is Fairtrade and where it comes from matters to customers - and it is willing to go to court to make its case

  • Marketing
  • 30 October 2013
Report: Television must be braver in tackling climate change head on

International Broadcasting Trust urges TV producers to tell the story of climate change through comedy or drama rather than just news

  • Marketing
  • 29 October 2013
What the rise of the "Conscientious Consumer" means for Sustainable Business

Accenture's Justin Keeble argues that a new breed of green-minded consumers present a major opportunity for savvy businesses

  • Marketing
  • 13 June 2013
Conservative US shoppers turned off by eco-friendly lightbulbs, study finds

Consumer research finds conservative shoppers avoid purchasing an item associated with protecting the environment

  • Efficiency
  • 01 May 2013
Watchdog confirms ban for Donald Trump's misleading anti-wind farm ad

ASA bans 'misleading', 'unsubstantiated', and 'distasteful' advert attacking Scottish wind energy policy

  • Marketing
  • 24 April 2013
Solar industry preps 'Please your plug' publicity campaign

New campaign issues call for funding to help reignite corporate and domestic interest in solar technology

  • Solar
  • 17 October 2012
Can Facebook activate a billion consumers to be green?

Joel Makower explores how the social network can use its huge reach to help drive more sustainable behaviours

  • Marketing
  • 16 October 2012
After years of pondering, FTC releases marketers' Green Guides

New US Green Guides set out best practices for tackling marketing 'greenwash'

  • Marketing
  • 02 October 2012
Five rules for landing your CSR message

Peter Madden of Forum for the Future runs down the top traits that make for an engaging CSR or sustainability report

  • Management
  • 10 September 2012
It's time green marketing grew up

Too many clean tech firms’ marketing efforts are not doing justice to their compelling products and services, argues James Murray, and it is holding back the green economic revolution

  • Marketing
  • 21 August 2012
Is green marketing a luxury for good economic times?
Is green marketing a luxury for good economic times?

New US study suggests levels of green advertising contract as GDP growth slows

  • Marketing
  • 03 August 2012
Exclusive: Government prepares £2m Green Deal publicity campaign
Exclusive: Government prepares £2m Green Deal publicity campaign

Ministers considering partial U-turn on national campaign to promote Green Deal as plans emerge for multi-million pound communications effort

  • Marketing
  • 03 August 2012
Watchdog orders anti-wind farm campaigners to pull "misleading" ads

Advertising Standards Agency upholds three complaints leveled against campaigners opposed to proposed Yorkshire wind farm

  • Wind
  • 20 July 2012
The secret to green customer engagement - Could your customers help you cut emissions?

Hosted in association with Accor, this on-demand webinar provides an insight into how leading green firms are encouraging consumers to embrace sustainability

  • Marketing
  • 24 January 2012
The secret to green customer engagement - Could your customers help you cut emissions?
The secret to green customer engagement - Could your customers help you cut emissions?

BusinessGreen webinar, hosted in association with Accor, to offer tips on effective green consumer engagement

  • Marketing
  • 19 December 2011
Is the marketing department blocking your green ambitions?

James Murray wonders whether marketeers are guilty of ignoring green opportunities

  • Marketing
  • 07 December 2011
234

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Bulb co-founder steps down to focus on battery storage venture
Judge overturns approval for 1.8GW Norfolk Vanguard project
Judge overturns approval for 1.8GW Norfolk Vanguard project
HSBC, Barclays, NatWest join Prince of Wales' net zero banking task force
HSBC, Barclays, NatWest join Prince of Wales' net zero banking task force
Michelin and Bridgestone accelerate green tyre innovations
Michelin and Bridgestone accelerate green tyre innovations
Labour slams 'shambolic delivery' of Green Homes Grants, as reports suggest scheme could be axed
Labour slams 'shambolic delivery' of Green Homes Grants, as reports suggest scheme could be axed
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