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Advertising

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

Marketing

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

clock 23 June 2022 • 3 min read
Industry-led Ad Net Zero campaign eyes global expansion

Marketing

Industry-led Ad Net Zero campaign eyes global expansion

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

clock 22 June 2022 • 5 min read
Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

Marketing

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

clock 08 June 2022 • 3 min read
Is fossil fuel advertising and PR set to become a major front for climate litigation?

Marketing

Is fossil fuel advertising and PR set to become a major front for climate litigation?

New report from Clean Creatives argues communications agencies could soon face legal action if they do not stop working with fossil fuel companies

clock 03 May 2022 • 4 min read
Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Marketing

Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels

clock 02 May 2022 • 2 min read
'Badvertising': Is the public increasingly turned off by dirty ads?

Marketing

'Badvertising': Is the public increasingly turned off by dirty ads?

New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned

clock 25 April 2022 • 6 min read
Cultural change can deliver huge climate benefits: Here's what the IPCC recommends

Marketing

Cultural change can deliver huge climate benefits: Here's what the IPCC recommends

The world’s top climate scientists have delivered a wealth of suggestions for driving lifestyle and behaviour change in support of the net zero transition - here are the key takeaways

clock 06 April 2022 • 11 min read
Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Marketing

Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies

clock 23 February 2022 • 4 min read
Google accused of breaching promise to stop cashing in on climate denial

Marketing

Google accused of breaching promise to stop cashing in on climate denial

Analysis argues tech giant is continuing to generate revenue by selling ads to 'climate denier' publishers one month after it said it would halt the practice

clock 16 December 2021 • 3 min read
'Major players in the climate arena': Can the PR industry break away from its fossil fuel marketing past?

Marketing

'Major players in the climate arena': Can the PR industry break away from its fossil fuel marketing past?

Political public relations arguably holds its origins in the oil, gas and coal industries, but amid growing criticism it is now facing increasing pressure to forge a future path beyond fossil fuel marketing

clock 02 December 2021 • 8 min read
234
Most read
01

OVO to offer heat pumps at lower cost than gas boilers

03 October 2023 • 4 min read
02

Rishi Sunak declares Conservatives have 'solved' net zero 'problems'

04 October 2023 • 9 min read
03

Chris Packham threatens UK government with legal action over net zero policy delays

04 October 2023 • 5 min read
04

'We are going to do things differently': Claire Coutinho rails against net zero 'religion'

02 October 2023 • 5 min read
05

Report: Value of UK renewables and clean tech sector could double to £46bn by 2035

04 October 2023 • 5 min read
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