Mars to 'reuse' adverts to highlight climate action

James Murray
clock • 2 min read
Credit: Mars, Inc
Image:

Credit: Mars, Inc

Food giant says 'reuse' of popular adverts for M&Ms, Twix, and Bounty will save emissions and promote wider efforts to cut emissions across its value chain

Confectionary giant Mars has hit upon an innovative way to highlight how it is cutting emissions from its value chain: reusing some of its most popular adverts for its iconic brands. The company yesterday...

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