Mars to 'reuse' adverts to highlight climate action

James Murray
clock • 2 min read
Credit: Mars, Inc
Image:

Credit: Mars, Inc

Food giant says 'reuse' of popular adverts for M&Ms, Twix, and Bounty will save emissions and promote wider efforts to cut emissions across its value chain

Confectionary giant Mars has hit upon an innovative way to highlight how it is cutting emissions from its value chain: reusing some of its most popular adverts for its iconic brands. The company yesterday...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK and Ukraine expand InnovateUkraine green energy programme

UK and Ukraine expand InnovateUkraine green energy programme

Winning projects in £17m programme will aim to deliver low-carbon solutions that can enhance Ukrainian energy resilience and security

clock 09 December 2025 • 2 min read
Speak to your customers about the climate and nature issues they care about

Speak to your customers about the climate and nature issues they care about

Businesses first need to understand the views of their customers and staff on climate and nature before launching new green initiatives, policies or campaigns, writes Emma Peet from Climate Outreach

Emma Peet, Climate Outreach
clock 04 December 2025 • 3 min read
ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

ASA raps Nike, Superdry, and Lacoste over 'misleading' sustainability claims

Watchdog rules 'sustainable’ clothing adverts lacked sufficient information to qualify green claims and must not appear again

Stuart Stone
clock 03 December 2025 • 5 min read