OVO Energy launches ad campaign that switches on when grid is greener

Cecilia Keating
clock • 2 min read
Ovo's new advertising campaign launched on 21 September | Credit: Ovo
Image:

Ovo's new advertising campaign launched on 21 September | Credit: Ovo

Innovative outdoor digital advertising campaign promotes Ovo’s new demand flexibility scheme Power Move

The latest digital advertising campaign from energy company OVO Energy switches off at times when the grid is at its most carbon-intensive and comes to life when the grid is under less pressure and is...

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