As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims
In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries
But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims
ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air
Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels
New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned
Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies
Advertising Standards Authority faces criticism from environmental campaigners over 'series of failed and missed opportunities' to act against greenwashing
Roughly 40 per cent of 'green' claims made by firms on the internet could be misleading customers, research has warned. How are UK watchdogs responding to the issue?
But budget airline claims 'single most important thing any consumer can do to halve their carbon footprint is switch to Ryanair'