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Advertising Standards Authority

ASA raps Lloyds Banking Group over 'low carbon' advert

Marketing

ASA raps Lloyds Banking Group over 'low carbon' advert

Watchdog upholds Adfree Cities complaint after social post fails to mention bank's ongoing financing of fossil fuel projects

clock 18 December 2024 • 4 min read
Inside one communications agency's drive to deliver on its green claims

Marketing

Inside one communications agency's drive to deliver on its green claims

Award-winning comms agency CEO Amanda Powell-Smith discusses how to talk about sustainability in an era of greenwashing

clock 28 November 2024 • 11 min read
ASA grounds Wizz Air advert over 'one of the greenest choices in air travel' claim

Aviation

ASA grounds Wizz Air advert over 'one of the greenest choices in air travel' claim

Budget carrier becomes latest airline rapped for 'misleading' green claims, after ASA rules advert lacked verifying information

clock 27 November 2024 • 4 min read
Are Sustainable Aviation Fuels really 'sustainable'? The ASA has its say

Marketing

Are Sustainable Aviation Fuels really 'sustainable'? The ASA has its say

Advertising Standards Authority rules that Virgin Atlantic radio advert promoting '100 per cent sustainable aviation fuel' gave misleading impression it emitted zero emissions

clock 07 August 2024 • 7 min read
Brewdog ditches 'carbon negative' label over voluntary offset market concerns

Carbon Accounting

Brewdog ditches 'carbon negative' label over voluntary offset market concerns

Brewing giant claims voluntary carbon market has been flooded with poor quality schemes that have meant the price of credits from credible projects have shot up to 'astronomical' levels

clock 18 July 2024 • 6 min read
Wessex Water TV ad banned for omitting firm's record on sewage spills

Marketing

Wessex Water TV ad banned for omitting firm's record on sewage spills

Advert highlighting plans to tackle sewage spills failed to adequately explain Wessex Water's own record on sewage pollution, ASA rules

clock 10 July 2024 • 4 min read
'Misleading': Expansion ads for Luton airport banned over green claims

Marketing

'Misleading': Expansion ads for Luton airport banned over green claims

Adverts that claimed expansion of airport will heed 'environmental limits' deemed misleading by ASA

clock 10 July 2024 • 5 min read
How the UK's ASA is leading the way on tackling greenwashing

Marketing

How the UK's ASA is leading the way on tackling greenwashing

The advertising regulator has published 15 rulings around green claims in six months, writes Peters & Peters' Alice McDonald

clock 10 May 2024 • 5 min read
'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Marketing

'Totally false premise of environmental responsibility': Luton Airport under fire over expansion ads

Complaint lodged to advertising watchdog over ads that argue expansion of airport will heed environmental limits

clock 22 April 2024 • 4 min read
Study: Consumers motivated by 'green' words and images in food and drink adverts

Marketing

Study: Consumers motivated by 'green' words and images in food and drink adverts

Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds

clock 18 April 2024 • 4 min read
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