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Advertising Standards Authority

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

Marketing

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

clock 24 June 2022 • 3 min read
Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

Marketing

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm's 'eco-friendly' claims

ASA upholds complaints made against Evergreen UK's claims that its artificial grass can purify the air

clock 08 June 2022 • 3 min read
Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Marketing

Reports: HSBC rapped by Advertising Standards Authority over 'greenwashing' allegations

Draft recommendation reportedly criticises bank for failing to provide sufficient context on its continued investments in fossil fuels

clock 03 May 2022 • 2 min read
'Badvertising': Is the public increasingly turned off by dirty ads?

Marketing

'Badvertising': Is the public increasingly turned off by dirty ads?

New survey suggests over two thirds of adults would happily see adverts for environmentally harmful products restricted and possibly even banned

clock 26 April 2022 • 6 min read
Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Marketing

Report: Car and airline adverts helped produce twice the emissions of Spain in 2019

Researchers map emissions impact of high-carbon advertising, as Innocent is rapped by advertising regulator for ad that exaggerates environmental benefits of purchasing smoothies

clock 23 February 2022 • 4 min read
ASA draws ire from green campaigners over Land Rover ad ruling

Marketing

ASA draws ire from green campaigners over Land Rover ad ruling

Advertising Standards Authority faces criticism from environmental campaigners over 'series of failed and missed opportunities' to act against greenwashing

clock 24 November 2021 • 5 min read
Guarding against 'greenwash': Inside the fight against misleading corporate green claims

Marketing

Guarding against 'greenwash': Inside the fight against misleading corporate green claims

Roughly 40 per cent of 'green' claims made by firms on the internet could be misleading customers, research has warned. How are UK watchdogs responding to the issue?

clock 29 June 2021 • 14 min read
Ryanair told to stop running adverts carrying 'misleading' CO2 claims

Aviation

Ryanair told to stop running adverts carrying 'misleading' CO2 claims

But budget airline claims 'single most important thing any consumer can do to halve their carbon footprint is switch to Ryanair'

clock 05 February 2020 •
Advertising industry joins climate fight with launch of twin working groups

Marketing

Advertising industry joins climate fight with launch of twin working groups

The groups will produce a report on the industry's current carbon footprint, among other actions

clock 28 January 2020 •
'Misleading': Advertising watchdog bans Andrex wet wipe advert

Marketing

'Misleading': Advertising watchdog bans Andrex wet wipe advert

Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'

clock 16 October 2019 •
Most read
01

Liz Truss renews attacks on solar farms, vowing to free fields from 'paraphernalia'

10 August 2022 • 6 min read
02

How the net zero sceptics' medieval arguments are being overwhelmed by a very modern reality

09 August 2022 • 14 min read
03

Cure or curse: Can 'next-generation' biofuels turbocharge the net zero transition?

07 August 2022 • 12 min read
04

Carlton Power unveils plans for UK's latest green hydrogen hub

11 August 2022 • 3 min read
05

'This is a BFD': Senate passes landmark climate bill that promises to slash emissions by 2030

08 August 2022 • 7 min read
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