Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

clock • 3 min read
A still from Red Tractor's 'Farmed with Care' advert | Credit: Red Tractor
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A still from Red Tractor's 'Farmed with Care' advert | Credit: Red Tractor

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

A complaint that a Red Tractor advertising campaign misled the public about its environmental standards and exaggerated the benefits of the certification body's endorsement has been upheld by the Advertising...

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