Octopus Energy slams 'breathtaking hypocrisy' after heat pump advert ban

Stuart Stone
clock • 5 min read
Credit: Kraken
Image:

Credit: Kraken

UK's largest energy supplier calls for 'robust action' after advertising watchdog upholds complaints that one of its online adverts last year made misleading claims about the cost of its heat pumps

Octopus Energy has complained of "breathtaking hypocrisy" after one of its social media adverts for heat pumps was today banned by the UK's advertising watchdog. The Advertising Standards Authority...

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