'Misleading': Watchdog raps Aira and EDF over heat pump adverts

Stuart Stone
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

ASA upholds complaints against Aira and EDF Energy, claiming pair failed to include government grant eligibility details in online heat pump adverts

The UK's advertising watchdog has banned two heat pump adverts, ruling that online adverts from home heating supplier Aira Home UK and EDF Energy omitted key facts about eligibility rules for heat pumps...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

Study: Waste heat network rollout could cut social and affordable housing energy bills by £142m

New Look, M&S, Sainsbury's, and Oxfam join forces to tackle textile waste

More on Marketing

Bristol becomes first UK city to ban 'ultra-fast fashion' ads
Marketing

Bristol becomes first UK city to ban 'ultra-fast fashion' ads

City also blocks firms from promoting fossil fuels, SUVs, and cruises on Council-owned sites

Stuart Stone
Stuart Stone
clock 15 September 2026 • 3 min read
Award-winning comedy web series SLICK challenges advertising's role in promoting 'Big Oil'
Marketing

Award-winning comedy web series SLICK challenges advertising's role in promoting 'Big Oil'

Series satirising fossil fuel advertising to challenge the creative industry's role in promoting fossil fuels enjoys awards recognition

Amber Rolt
clock 11 September 2026 • 2 min read
ASA bans 'misleading' adverts promoting 'eco' holiday resorts
Marketing

ASA bans 'misleading' adverts promoting 'eco' holiday resorts

Two separate online campaigns encouraging holidaymakers to book stays at overseas resorts have been withdrawn for failing to provide sufficient detail on the 'eco' claims promoted by the adverts

Michael Holder
Michael Holder
clock 09 September 2026 • 3 min read