'Misleading': Watchdog raps Aira and EDF over heat pump adverts

Stuart Stone
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

ASA upholds complaints against Aira and EDF Energy, claiming pair failed to include government grant eligibility details in online heat pump adverts

The UK's advertising watchdog has banned two heat pump adverts, ruling that online adverts from home heating supplier Aira Home UK and EDF Energy omitted key facts about eligibility rules for heat pumps...

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