'Misleading': Watchdog raps Aira and EDF over heat pump adverts

Stuart Stone
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

ASA upholds complaints against Aira and EDF Energy, claiming pair failed to include government grant eligibility details in online heat pump adverts

The UK's advertising watchdog has banned two heat pump adverts, ruling that online adverts from home heating supplier Aira Home UK and EDF Energy omitted key facts about eligibility rules for heat pumps...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

Sea Link: Government approves 2GW undersea power connection between Suffolk and Kent

'A report has to be read to drive change': How to build an award-winning sustainability report

More on Marketing

Councils that restrict harmful advertising won't lose out on profits
Marketing

Councils that restrict harmful advertising won't lose out on profits

Growing numbers of councils are moving to restrict harmful advertising, and new research suggests more should follow suit

Kate Whitman, University of Portsmouth; Alan Leonard, University of Portsmouth, and Helen Thompson-Whiteside, University of Portsmouth - The Conversation
clock 28 October 2026 • 4 min read
EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses
Marketing

EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

The EU's new Empowering Consumers for the Green Transition Directive (EmpCo) raises the bar for tackling 'greenwashing' - UK businesses need to take note, writes South Pole's Maggie Wong

Maggie Wong, South Pole
clock 25 September 2026 • 4 min read
Bristol becomes first UK city to ban 'ultra-fast fashion' ads
Marketing

Bristol becomes first UK city to ban 'ultra-fast fashion' ads

City also blocks firms from promoting fossil fuels, SUVs, and cruises on Council-owned sites

Stuart Stone
Stuart Stone
clock 15 September 2026 • 3 min read