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Advertising Association

Sky Zero Footprint Fund to help top brands develop pre-COP26 advertising campaigns

Marketing

Sky Zero Footprint Fund to help top brands develop pre-COP26 advertising campaigns

Food waste app Olio and green energy company OVO among brands to split £2m advertising fund prize

clock 03 August 2021 • 3 min read

Work

Ad Net Zero climate initiative unveils supporters and working groups

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year

clock 25 February 2021 • 2 min read

Marketing

Creative pressure: Why the advertising and PR industry is in the sights of the fossil fuel divestment movement

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make

clock 25 November 2020 • 10 min read

Marketing

Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030

Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain

clock 18 November 2020 • 3 min read

Marketing

It's an ad for action: Our plan for a net zero transformation in advertising

Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry

clock 18 November 2020 • 6 min read

Management

AdGreen: How TV advertising is working to sell its new sustainability credentials

With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production

clock 09 September 2020 • 7 min read

Marketing

Advertising industry joins climate fight with launch of twin working groups

The groups will produce a report on the industry's current carbon footprint, among other actions

clock 28 January 2020 • 3 min read
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