Advertising Association

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

WATCH: Top experts reflect on evolving green claims regulations, effective messaging and avoiding greenwashing - in BusinessGreen's latest Spotlight webinar

Advertising Association campaign moves to help industry measure previously 'hidden' emissions arising from use of cloud computing and digital production technologies

Clean Creatives' releases its third annual F-List report, which names just shy of 300 agencies that worked for fossil fuel companies in 2022 and 2023

Return trip from London to Cannes via train generates 30 times less CO2 than flying, it estimates

Campaigners calls for agencies to rethink their work with fossil fuel firms may finally be cutting through

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

VIDEO: Advertising Association CEO speaks to BusinessGreen's editor-in-chief James Murray about what the public wants from businesses in the net zero transition

The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund

US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough