Advertising Association

VIDEO: Advertising Association CEO speaks to BusinessGreen's editor-in-chief James Murray about what the public wants from businesses in the net zero transition

The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund

US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough

The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030

Ad Net Zero unveils new online training course for advertising professionals and announces plan to host a Global Summit to reassert advertising industry support for the transition to net zero emissions

Food waste app Olio and green energy company OVO among brands to split £2m advertising fund prize

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make

Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain

Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry