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Advertising

Iris Garavito: 'Indigenous wisdom deserves more attention'

Marketing

Iris Garavito: 'Indigenous wisdom deserves more attention'

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

clock 22 April 2025 • 5 min read
Google now lets marketers measure emissions from online ads

Google now lets marketers measure emissions from online ads

A new calculator will help ad agencies track emissions from digital marketing activities on a client-by-client basis - both on its platform and others

clock 14 March 2025 • 2 min read
Scope3 sets its sights on digital advertising's hidden emissions

Supply chain

Scope3 sets its sights on digital advertising's hidden emissions

Start-up launches two new products to help tackle emissions and improve efficiency across the sprawling digital advertising ecosystem

clock 14 March 2025 • 9 min read
How can creative industries help green businesses achieve cut through on climate and nature?

Marketing

How can creative industries help green businesses achieve cut through on climate and nature?

Creatives behind the latest 'Agency for Nature' campaign share lessons in climate comms, as they seek to engage new audiences with the importance of nature

clock 13 March 2025 • 17 min read
Channel 4 offers B Corps chance to win advertising airtime worth £120,000

Marketing

Channel 4 offers B Corps chance to win advertising airtime worth £120,000

Broadcaster's commercial arm launches exclusive competition offering certified B Corps in the UK chance to win free advertising space

clock 04 March 2025 • 4 min read
World's largest ad firm reported to OECD over 'pro-polluter' campaigns

Marketing

World's largest ad firm reported to OECD over 'pro-polluter' campaigns

'First-of-its-kind' complaint against WPP argues firm should not make climate pledges while helping to promote the world's most polluting companies

clock 11 February 2025 • 5 min read
Vodafone cuts advertising and media emissions by a third

Marketing

Vodafone cuts advertising and media emissions by a third

New Sustainable Media Programme sees company track the carbon efficiency of its media and marketing activities

clock 08 January 2025 • 3 min read
From PR and advertising to law and architecture: How can firms account for their 'serviced emissions'?

Carbon Accounting

From PR and advertising to law and architecture: How can firms account for their 'serviced emissions'?

Fresh guidance from UN Race to Zero campaign and Oxford Net Zero aims to support law, advisory, architecture, PR, and advertising sectors in aligning their service-based business models with climate goals

clock 31 October 2024 • 4 min read
How Material Focus is harnessing 'factivism' to take on the UK's e-waste mountain (and Taylor Swift)

Waste

How Material Focus is harnessing 'factivism' to take on the UK's e-waste mountain (and Taylor Swift)

Material Focus executive director Scott Butler reflects on Recycle Your Electricals campaign numbers and recruiting an 'unlikely spokesperson' for the circular economy

clock 17 October 2024 • 12 min read
F-List 2024: Hundreds of PR and advertising firms called out for promoting fossil fuels

Marketing

F-List 2024: Hundreds of PR and advertising firms called out for promoting fossil fuels

Clean Creatives reiterates call for advertising and PR firms to ditch fossil fuel clients as it publishes most comprehensive report to date on the sector's work with polluting clients

clock 25 September 2024 • 4 min read
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