Advertising

Industry initiative encourages advertising agencies, brands, and media owners to assign a fraction of campaign spend to contribute to climate and nature recovery projects

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

A new calculator will help ad agencies track emissions from digital marketing activities on a client-by-client basis - both on its platform and others

Start-up launches two new products to help tackle emissions and improve efficiency across the sprawling digital advertising ecosystem

Creatives behind the latest 'Agency for Nature' campaign share lessons in climate comms, as they seek to engage new audiences with the importance of nature

Broadcaster's commercial arm launches exclusive competition offering certified B Corps in the UK chance to win free advertising space

'First-of-its-kind' complaint against WPP argues firm should not make climate pledges while helping to promote the world's most polluting companies

New Sustainable Media Programme sees company track the carbon efficiency of its media and marketing activities

Fresh guidance from UN Race to Zero campaign and Oxford Net Zero aims to support law, advisory, architecture, PR, and advertising sectors in aligning their service-based business models with climate goals

Material Focus executive director Scott Butler reflects on Recycle Your Electricals campaign numbers and recruiting an 'unlikely spokesperson' for the circular economy