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Advertising

Sport Sponsors Climate Pledge: New initiative aims to link sponsorship deals to emissions reductions

Marketing

Sport Sponsors Climate Pledge: New initiative aims to link sponsorship deals to emissions reductions

ChangeNOW and 17 Sport unveil new co-ordinated effort to tie sponsorship to efforts to decarbonise the sports industry

clock 26 May 2023 • 3 min read
'New era': Impact+ and Azerion partner to cut carbon from advertising supply chain

IT

'New era': Impact+ and Azerion partner to cut carbon from advertising supply chain

New digital advertising sustainability standard debuts in the UK

clock 02 May 2023 • 3 min read
Bureau Veritas publishes new guide to help firms avoid greenwashing

Marketing

Bureau Veritas publishes new guide to help firms avoid greenwashing

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice

clock 01 March 2023 • 5 min read
ASA calls on advertisers to avoid 'unqualified' net zero claims

Marketing

ASA calls on advertisers to avoid 'unqualified' net zero claims

New guidelines from advertising watchdog advises firms to clarify what they mean by 'carbon neutral' and 'net zero' marketing claims

clock 14 February 2023 • 4 min read
#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

Marketing

#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

Spoof adverts have appeared across Europe, accusing the auto giants of being among the worst perpetrators of greenwash

clock 17 January 2023 • 4 min read
Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution

Marketing

Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution

Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis

clock 06 January 2023 • 2 min read
'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Marketing

'Players, fans, and the planet deserve better': Complaints filed over Qatar World Cup's 'misleading' carbon neutral claims

Claims that tournament is 'carbon neutral' challenged, as criticism mounts from footballers and athletes over FIFA's questionable carbon accounting and use of offsets

clock 03 November 2022 • 5 min read
Is the end nigh for questionable climate claims in UK adverts?

Marketing

Is the end nigh for questionable climate claims in UK adverts?

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

clock 20 October 2022 • 8 min read
HSBC climate ads misled consumers over bank's environmental impact, ASA rules

Marketing

HSBC climate ads misled consumers over bank's environmental impact, ASA rules

In a landmark ruling, the Advertising Standards Authority rules bank failed to put its climate investments in broader context of its continued financing of polluting industries

clock 19 October 2022 • 3 min read
Reports: Fossil fuel advertising ban comes into force in France

Marketing

Reports: Fossil fuel advertising ban comes into force in France

Firms no longer permitted to promote petroleum and coal products and services in France under new climate law

clock 24 August 2022 • 3 min read
123
Most read
01

Study: Airlines to miss net zero goals unless demand is reduced

06 June 2023 • 3 min read
02

Keir Starmer to promise 'proper' green industrial strategy under a Labour government

05 June 2023 • 4 min read
03

'Pretty depressing weekend': Key net zero policies face fresh wave of criticism

05 June 2023 • 9 min read
04

Study: Direct Air Capture costs must fall by 75 per cent to drive widespread adoption

05 June 2023 • 3 min read
05

'Budget hotels for the net zero age': 800-strong Premier Inn estate to ditch gas heating by 2040

01 June 2023 • 4 min read
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