Advertising

New guidance from non-profit's Young Leaders Group suggests steps to strengthen 'personal accountability' and 'collective responsibility' for ad industry's climate impact

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

WATCH: Top experts reflect on evolving green claims regulations, effective messaging and avoiding greenwashing - in BusinessGreen's latest Spotlight webinar

ASA upholds complaints against Aira and EDF Energy, claiming pair failed to include government grant eligibility details in online heat pump adverts

Nicholas Bergantin, co-chief creative officer at Sao Paolo-based creative agency Africa, explains how Tom Hanks' famous volleyball came to front an ocean-waste awareness campaign

Group of advertising firms write to government to call for a ban on fossil fuel marketing ahead of parliamentary debate next week

Industry initiative encourages advertising agencies, brands, and media owners to assign a fraction of campaign spend to contribute to climate and nature recovery projects

Exposure Earth's Iris Garavito reflects on leading a newly launched consultancy, embracing 'second-hand everything', and unpacking the 'climate paradox'

A new calculator will help ad agencies track emissions from digital marketing activities on a client-by-client basis - both on its platform and others

Start-up launches two new products to help tackle emissions and improve efficiency across the sprawling digital advertising ecosystem