Advertising
AdGreen: How TV advertising is working to sell its new sustainability credentials
With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production
Should we treat SUVs like cigarettes and ban advertising?
New report recommends that outright ban on SUV advertising could help accelerate shift towards cleaner forms of transport
Misleading Burger King 'vegan' burger ads banned by ASA
ASA said 10 people had complained that three social media ads misled customers to believe that the burger joint's plant-based burger was vegan and vegetarian-appropriate.
Guardian halts fossil fuel advertising
BREAKING: Media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues
Advertising industry joins climate fight with launch of twin working groups
The groups will produce a report on the industry's current carbon footprint, among other actions
Time to wake up: The 'Greta effect' on branding in 2020
Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist
'Misleading': Advertising watchdog bans Andrex wet wipe advert
Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'
Patagonia and Sodastream join Global Climate Strike
Outdoor clothing brand Patagonia says alongside closing all its stores and offices it is to launch a major advertising campaign promoting the global climate strikes
Octopus Energy Investments rebrands as Octopus Renewables
Clean energy investor rebrands to 'more accurately reflect the business' core mission'
The formula for telling sustainability stories that stick
From the fires of prehistory to the depths of the digital age, a good story can change the world
'Generation Electric': EDF launches major EV marketing push
New campaign aims to boost consumer awareness of EVs and renewables with TV, radio, print and social media adverts
It pays to be green
Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever
BusinessGreen Leaders Briefing: Secrets of Green Marketing and Climate Comms - Speaker line up confirmed
Senior executives from Nespresso, Whitbread, and Pukka Herbs join leading green communications experts at BusinessGreen's latest half day conference
Last chance to book: BusinessGreen Leaders Briefing - Secrets of Green Marketing and Climate Comms
Latest half day BusinessGreen conference to take place on Friday December 7th in central London
Going ape: Animatronic orangutan roams London for Iceland's latest palm oil campaign
Retailer steps up deforestation campaign after its Christmas advert was deemed too political for TV
Political palm oil
Was Clearcast right to ban Iceland's advert highlighting the impacts of palm oil? The answer is complicated - and political
Iceland blocked from airing palm oil-focused Christmas advert
Advert showing destruction of orangutan's rainforest habitat to make space for palm oil plantations has been blocked by Clearcast over accusations it is too political
BusinessGreen launches Secrets of Green Marketing and Climate Comms Briefing
Latest BusinessGreen Leaders Briefing to explore how businesses can better communicate the benefits and opportunities arising from clean tech and climate action
With Potential Energy, Madison Avenue takes on climate change
Who is paying attention to 'the biggest capitalist opportunity we've ever seen'?
Car firms' advertising spend for EVs fell in 2017
Manufacturers spent 32 per cent less in 2017 on advertising electric vehicles than a year earlier
'Making recycling sexy': Coca-Cola ramps up recycled content in drinks bottles
Drinks giant will boost recycled content of large bottles to 40 per cent this year, as it reveals plan to 'make recycling sexy'
Have UK offshore wind power costs really halved in recent years?
Recent Greenpeace-led poster campaign attracted complaints for claiming offshore wind power costs have halved in recent years - but is the claim so far-fetched?
False promises? When zero-deforestation commitments and advertising laws collide
ClientEarth's Diane de Rouvre warns companies against making bold sustainability claims, unless they can back them up with hard facts
Shell and Exxon face censure over claim gas was 'cleanest fossil fuel'
Dutch advertising watchdog's ruling prompts company to change line to 'least polluting fossil fuel' as campaigners welcome action over 'misleading' ad
