New fund invites advertising campaigns to support UK nature recovery

clock • 3 min read
Credit: iStock
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Credit: iStock

Industry initiative encourages advertising agencies, brands, and media owners to assign a fraction of campaign spend to contribute to climate and nature recovery projects

Media and advertising firms Ecologi, giffgaff, MG OMD, and industry body Ad Net Zero have announced a new industry-wide initiative to raise money for nature projects which could mobilise £200m for nature...

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