New fund invites advertising campaigns to support UK nature recovery

clock • 3 min read
Credit: iStock
Image:

Credit: iStock

Industry initiative encourages advertising agencies, brands, and media owners to assign a fraction of campaign spend to contribute to climate and nature recovery projects

Media and advertising firms Ecologi, giffgaff, MG OMD, and industry body Ad Net Zero have announced a new industry-wide initiative to raise money for nature projects which could mobilise £200m for nature...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Amber Rolt

View profile
More from Amber Rolt

'Acting now is the only responsible choice': UKGBC urges government to treat climate resilience as a national emergency

London's super sewer project offers UK's first 'Blue Bonds'

More on Biodiversity

'Nature underpins everything': Government celebrates flurry of nature finance deals
Biodiversity

'Nature underpins everything': Government celebrates flurry of nature finance deals

Investments come as new report from the Cambridge Institute for Sustainability Leadership warns over half of global GDP is reliant on nature

James Murray
James Murray
clock 26 June 2025 • 4 min read
A plan to save UK nature is taking shape - businesses must get on board
Biodiversity

A plan to save UK nature is taking shape - businesses must get on board

More than 25 major UK businesses have signed a new statement today backing the development of Nature Positive Transition Pathways - now we need more companies and the government to get on board, writes WWF's Karen Ellis

Karen Ellis, WWF
clock 19 June 2025 • 5 min read
'A pivotal part to play': Government urged to prioritise Local Nature Recovery Strategies
Biodiversity

'A pivotal part to play': Government urged to prioritise Local Nature Recovery Strategies

Office for Environmental Protection reveals only four out of 48 local nature plans have been published to date, after the government missed an initial target date of March 2025

James Murray
James Murray
clock 19 June 2025 • 3 min read