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Marketing

Marketing

Unfriend: Why is Facebook restricting climate-related ad campaigns from green businesses?

Green businesses contend the social media giant's policies are treating their adverts in the same way as campaigns from 'dark money' funded lobbyists, undermining the timeliness and effectiveness of their marketing messages in the process

clock 02 November 2020 • 11 min read

Marketing

'Deeply frustrating and annoying': Green firms urge Facebook to review its climate ad policies

Clean tech and energy companies are calling on the social media giant to review its climate advertising policies, noting the current state of play undermines their campaigns

clock 02 November 2020 • 2 min read

Energy

Is climate change a political or environmental issue?

Companies offering solutions to climate change are not political parties - Facebook's and Twitter's advertising policies should reflect that, argues Good Energy's Juliet Davenport

clock 02 November 2020 • 3 min read

Marketing

Net Zero Festival: Sustainability and story-telling - how to engage your audience

VIDEO: Lucy Siegle chats to leading green communications and marketing experts Richard Smith from the BBC, tve's Nicole Itano, and Peter Browning of Browning Environmental Communications

clock 28 October 2020 • 1 min read

Marketing

Amazon badges-up 40,000 products as 'Climate Pledge Friendly' in Europe

Customers can now choose from more than 40,000 items among Amazon's vast product range that have been certified as sustainable

clock 27 October 2020 • 2 min read

Management

BusinessGreen Leaders Awards 2020: Winners announced

All the winners and highly commended entries from the 10th annual BusinessGreen Leaders Awards

clock 15 October 2020 • 3 min read

Management

Join us today at the BusinessGreen Leaders Awards 2020

The annual BusinessGreen Leaders Awards will be broadcast today and tomorrow afternoon, providing a chance to celebrate the best of the British green economy

clock 14 October 2020 • 2 min read

Skills

Energy-saving, plant-eating, and green body paint: The Sun launches Green Team campaign

Major new Count Us In campaign signs up influential tabloid as it seeks to engage one billion people with climate action

clock 13 October 2020 • 2 min read

Marketing

Green Aisles take root in Homebase stores

New dedicated spaces to showcase energy efficient and environmentally friendly products alongside expert advice on efficiency measures in the home

clock 06 October 2020 • 2 min read

Marketing

Do celebrity endorsements really help environmental campaigns? We found no evidence

University of Oxford researcher which looked at 181 celebrity campaigns in six languages finds no hard evidence that any were effective

clock 14 September 2020 • 5 min read
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