Net Zero Festival: Sustainability and story-telling - how to engage your audience

BusinessGreen staff
clock • 1 min read

VIDEO: Lucy Siegle chats to leading green communications and marketing experts Richard Smith from the BBC, tve's Nicole Itano, and Peter Browning of Browning Environmental Communications

The net zero transition can seem daunting to some and exciting to others, but to many it is mindbogglingly abstract or complicatedly all-encompassing.

However, in order to drive a rapid, far-reaching and fair decarbonisation of the economy over the coming decades, citizens, workers, consumers and communities all have crucial roles to play. Helping the wider public to understand why combatting climate change is important, how to do it, and teh changes it may bring to their lives can is therefore critical in order to catalyse action and support towards the net zero transition. 

To explore the best means of doing so, journalist and broadcaster Lucy Siegle spoke to several leading communications and marketing experts involved in sustainability, including BBC head of sustainability Richard Smith; former WWF-UK director of media and content Nicole Itano, who is now executive director at non-profit television for the environment; and Peter Browning, CEO of Browning Environmental Communications.

The full discussion, which took place at BusinessGreen's recent Net Zero Festival, is available to watch above. 

All of the panel debates, keynote speeches, and presentations from the world's first Net Zero Festival - which took place over three days from 30 September featuring hundreds of top speakers from business, politics and academia - are now available to watch again on demand through the Net Zero Festival website.

More on Marketing

Planet Tracker: Advertisers working with fossil fuel clients hold significant investment risk

Planet Tracker: Advertisers working with fossil fuel clients hold significant investment risk

To mitigate financial risk, investors should request advertising companies disclose the emissions impact of their work with polluting clients, think tank argues

Cecilia Keating
clock 23 February 2024 • 4 min read
Saudi Aramco accused of 'misleading' F1 fans over fuels' green credentials

Saudi Aramco accused of 'misleading' F1 fans over fuels' green credentials

Formula One sponsor and Aston Martin team partner accused of 'confusing' and 'misleading' fans through sustainable fuel promotion

Stuart Stone
clock 21 February 2024 • 3 min read
Ford given green light by ASA over 'zero-emissions driving' advert

Ford given green light by ASA over 'zero-emissions driving' advert

All-electric SUV advert evades watchdog's EV clampdown after specifying that vehicle enables 'zero emissions' while driving

Stuart Stone
clock 21 February 2024 • 2 min read