University of Oxford researcher which looked at 181 celebrity campaigns in six languages finds no hard evidence that any were effective
Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis
