Do celebrity endorsements really help environmental campaigns? We found no evidence

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Rolling Stones guitarist Ronnie Wood shows his support for the rhinos | Credit: Tim P. Whitby/PA
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Rolling Stones guitarist Ronnie Wood shows his support for the rhinos | Credit: Tim P. Whitby/PA

University of Oxford researcher which looked at 181 celebrity campaigns in six languages finds no hard evidence that any were effective

Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities...

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