Unfriend: Why is Facebook restricting climate-related ad campaigns from green businesses?

Cecilia Keating
clock • 11 min read

Green businesses contend the social media giant's policies are treating their adverts in the same way as campaigns from 'dark money' funded lobbyists, undermining the timeliness and effectiveness of their marketing messages in the process

A Facebook ad that ran earlier this month for an offshore wind event urged graduates to attend in order to "discover your role in the journey to net zero emissions". While the advert will no doubt seem...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Meet the green shopper: How to connect with eco-conscious consumers

Meet the green shopper: How to connect with eco-conscious consumers

In a market where values increasingly guide purchasing decisions, authenticity is key, writes iStock's Jacqueline Bourke

Jacqueline Bourke, iStock
clock 20 November 2025 • 3 min read
 ScottishPower and Panasonic team up for heat pump discount offer

ScottishPower and Panasonic team up for heat pump discount offer

Companies said £1,000 discount is designed to encourage uptake of clean heating solutions ahead of colder winter temperatures

clock 04 November 2025 • 3 min read
Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read