Unfriend: Why is Facebook restricting climate-related ad campaigns from green businesses?

Cecilia Keating
clock • 11 min read

Green businesses contend the social media giant's policies are treating their adverts in the same way as campaigns from 'dark money' funded lobbyists, undermining the timeliness and effectiveness of their marketing messages in the process

A Facebook ad that ran earlier this month for an offshore wind event urged graduates to attend in order to "discover your role in the journey to net zero emissions". While the advert will no doubt seem...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Gas boilers are skating on thin ice': Study makes case for heat pumps at Santa's toy workshop

'Gas boilers are skating on thin ice': Study makes case for heat pumps at Santa's toy workshop

Festive research from Nesta calculates Father Christmas could slash his energy use by 78 per cent by ditching fossil gas boilers for heat pumps at his Lapland toy factory

clock 23 December 2025 • 3 min read
Study: National UK newspapers accused of 'divorcing' net zero from climate change

Study: National UK newspapers accused of 'divorcing' net zero from climate change

ECIU analysis shows growing numbers of articles focused on 'net zero' in the UK do not make any reference to climate change, despite the former offering a solution to the latter

clock 22 December 2025 • 5 min read
Richmond launches new vegetable-based sausages

Richmond launches new vegetable-based sausages

Veggie Tasty sausages to contain 42 per cent vegetables, as meat brand expands its range of plant-based products

Stuart Stone
clock 16 December 2025 • 2 min read