Energy-saving, plant-eating, and green body paint: The Sun launches Green Team campaign

James S Murray
clock • 2 min read

Major new Count Us In campaign signs up influential tabloid as it seeks to engage one billion people with climate action

A Love Island contestant covered in green body paint may not be a conventional approach to encouraging people to cut their carbon emissions, but that is just one of the headlines The Sun newspaper is deploying...

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James S Murray
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