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Marketing

Marketing

It's an ad for action: Our plan for a net zero transformation in advertising

Advertising Association president Keith Weed outlines the industry's new action plan to decarbonise the UK advertising industry

clock 18 November 2020 • 6 min read

Policy

Zoom in on Net Zero - with environment correspondent Geoffrey Lean

VIDEO: World's longest-serving environmental journalist and BusinessGreen Lifetime Achievement winner discusses his decades-long career with James Murray

clock 16 November 2020 • 1 min read

Net Zero Now

Will green changes to consumer purchasing behaviour during Covid-19 stick?

Fresh research highlights growing appetite among consumers for sustainable spending, but warns that air travel and fuel use ramped up dramatically after the first lockdown

clock 13 November 2020 • 4 min read

Energy

What will UK cities look like in 2100? Ben and Jerry's gazes into the future to inspire climate action

Ben and Jerry's has partnered with University of Lancaster's Serena Pollastri to imagine what the skylines of London, Manchester, and Birmingham could look like in 2100.

clock 04 November 2020 • 2 min read

Marketing

'Greenwash': Competition watchdog to probe consumer goods' green claims

New Competition and Markets Authority inquiry is to explore whether UK companies are misleading consumers about the environmental credentials of their products and services

clock 03 November 2020 • 7 min read

Marketing

Unfriend: Why is Facebook restricting climate-related ad campaigns from green businesses?

Green businesses contend the social media giant's policies are treating their adverts in the same way as campaigns from 'dark money' funded lobbyists, undermining the timeliness and effectiveness of their marketing messages in the process

clock 02 November 2020 • 11 min read

Marketing

'Deeply frustrating and annoying': Green firms urge Facebook to review its climate ad policies

Clean tech and energy companies are calling on the social media giant to review its climate advertising policies, noting the current state of play undermines their campaigns

clock 02 November 2020 • 2 min read

Energy

Is climate change a political or environmental issue?

Companies offering solutions to climate change are not political parties - Facebook's and Twitter's advertising policies should reflect that, argues Good Energy's Juliet Davenport

clock 02 November 2020 • 3 min read

Marketing

Net Zero Festival: Sustainability and story-telling - how to engage your audience

VIDEO: Lucy Siegle chats to leading green communications and marketing experts Richard Smith from the BBC, tve's Nicole Itano, and Peter Browning of Browning Environmental Communications

clock 28 October 2020 • 1 min read

Marketing

Amazon badges-up 40,000 products as 'Climate Pledge Friendly' in Europe

Customers can now choose from more than 40,000 items among Amazon's vast product range that have been certified as sustainable

clock 27 October 2020 • 2 min read
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