Marketing

Tech giant becomes latest high profile firm to be unveiled as a formal partner of COP26

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year

Climate campaigners have expressed disappointment after the organisation responsible for emojis refused a request to add a wind turbine icon to its lexicon of symbols

Ocado's decision to spotlight sustainable brands comes as B-Corp firm The Cheeky Panda announces it raised £1.2m of equity in one week on the Seedrs platform

Study suggests food producers need to match supply with demand after findings reveal Europeans want environmentally responsible products, but don’t trust that food companies sustainability claims

New study released to coincide with Black Friday concludes that efforts to tackle the climate crisis would be strengthened by major reforms to the advertising industry

Green brewer brings together leading B Corp food brands to launch new campaign to raise awareness of sector's huge environmental impacts

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make

New campaign backed by Bill McKibben argues it is 'time for PR and ad agencies to come clean' over work for fossil fuel clients

Joel Makower asks if the fast-expanding net zero movement risks being undermined by a lack of clarity over what constitutes an effective net zero strategy