Marketing

Poll of marketing professionals reveals major concern around risk of greenwashing within a sector that is increasingly tasked with promoting sustainability progress

Emissions footprinting exercise for digital advertising sector argues that industry has a chance to embrace low carbon development principles

Latest Sustainability Sentiment Tracker by Brodie and Public First suggests consumers feel businesses are causing rather than solving climate issues

New scheme from carbon offset specialist South Pole aims to replace terms such as 'carbon neutral' and help companies demonstrate they are taking steps to cut emissions

Latest acquisition sees Anthesis announce merger with Switzerland-based consultancy Charlescannon

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

Origin's Victoria Brocklesby offers her take on how facilities managers can ensure they are purchasing genuinely sustainable building materials and products

Estimating the economic toll of a heatwave is difficult - but that shouldn’t stop businesses trying to mitigate their impact, writes AECOM’s Robert Spencer

Advertising Standards Authority rules ad campaign failed to provide sufficiently complete picture of firm’s environmental impact