Marketing

Climate-related rulings published by the ASA today underscore the critical need to step up policing of corporate greenwash in adverts, argues AdFree Cities' Veronica Wignall

ASA rules series of ads from oil and gas giants fail to provide sufficient details on their net zero plans and continued polluting activities.

A trio of rulings from the UK's advertising regulator could have major consequences for oil and gas firms' marketing strategies

Competition and Markets Authority warns buyers of 'green home' tech such as solar panels, heat pumps and 'hydrogen-ready' boilers are not always treated fairly by businesses

ChangeNOW and 17 Sport unveil new co-ordinated effort to tie sponsorship to efforts to decarbonise the sports industry

Research commissioned by environmental charity Earthwatch reveals increasing number of UK businesses have engaged in 'greenhushing' in the past year

New market data suggests sales of many plant-based alternative foods have contracted over the past year, but the sector remains bullish that long term growth can be restored

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New report warns automotive companies are spending record funds on sports sponsorship to bolster their green image while lobbying against climate regulations

New digital advertising sustainability standard debuts in the UK