marketing

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Ecologi, Giffgaff, and MG OMD host media and marketing industry leaders at 'Boardroom in Nature' meeting in support of campaign to boost sector's investment in UK nature recovery

EXPLAINER: Despite Oatly being effectively banned from using the word 'milk' in its marketing, could the Supreme Court's recent ruling represent a 'moment of maturation' for the plant-based foods sector?

New Sustainable Media Programme sees company track the carbon efficiency of its media and marketing activities

Rather than keeping quiet to avoid reputational damage, fresh research suggests businesses can reap significant benefits from promoting their climate efforts - as long as they strike the right tone

Competition and consumer protection watchdog sets out key principles to help ensure clean tech marketing claims are accurate

The call from UN Secretary-General António Guterres for a ban on fossil fuel advertising should be a wake-up call for the industry, argues Fanclub PR founder and MD Adrian Ma

New EU rules restricting misleading green claims are a win for firms making genuine efforts towards sustainability, writes Changing Markets Foundation's Nusa Urbanic

Emissions footprinting exercise for digital advertising sector argues that industry has a chance to embrace low carbon development principles

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?