marketing
Marketing
New Sustainable Media Programme sees company track the carbon efficiency of its media and marketing activities
08 January 2025
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3 min read
Marketing
Rather than keeping quiet to avoid reputational damage, fresh research suggests businesses can reap significant benefits from promoting their climate efforts - as long as they strike the right tone
03 October 2024
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10 min read
Marketing
Competition and consumer protection watchdog sets out key principles to help ensure clean tech marketing claims are accurate
17 July 2024
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3 min read
Marketing
The call from UN Secretary-General António Guterres for a ban on fossil fuel advertising should be a wake-up call for the industry, argues Fanclub PR founder and MD Adrian Ma
07 June 2024
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4 min read
Marketing
New EU rules restricting misleading green claims are a win for firms making genuine efforts towards sustainability, writes Changing Markets Foundation's Nusa Urbanic
25 January 2024
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5 min read
Marketing
Emissions footprinting exercise for digital advertising sector argues that industry has a chance to embrace low carbon development principles
08 August 2023
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2 min read
Marketing
iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?
10 June 2022
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7 min read
Management
Visual imagery is increasingly influential in shaping consumer perceptions, the research from Getty Images shows
27 February 2020
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3 min read
Marketing
BREAKING: Media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues
29 January 2020
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3 min read
Marketing
Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist
16 January 2020
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4 min read
