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marketing

Study: Climate footprint of digital advertising same as Portugal's aviation and shipping sector

Marketing

Study: Climate footprint of digital advertising same as Portugal's aviation and shipping sector

Emissions footprinting exercise for digital advertising sector argues that industry has a chance to embrace low carbon development principles

clock 08 August 2023 • 2 min read
Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Marketing

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

clock 10 June 2022 • 7 min read

Management

Consumers torn between sustainability and convenience, research shows

Visual imagery is increasingly influential in shaping consumer perceptions, the research from Getty Images shows

clock 27 February 2020 • 3 min read

Marketing

Guardian halts fossil fuel advertising

BREAKING: Media group will no longer accept advertising from oil and gas companies, despite acknowledging decision will have implications for its revenues

clock 29 January 2020 • 3 min read

Marketing

Time to wake up: The 'Greta effect' on branding in 2020

Siegel+Gale's Will Bosanko on what the marketing world can learn from the Swedish climate activist

clock 16 January 2020 • 4 min read

Technology

Climate action infiltrates CES clamour, but electronics industry must do more

Lots of big tech companies talk about emissions reductions programs, but the truth is the industry as a whole still isn't doing that much

clock 10 January 2020 • 4 min read

Management

Coldplay to pause touring until concerts have positive climate impact

Band listens to The Scientist as frontman Chris Martin claims he 'would be disappointed' if next tour is not carbon neutral

clock 22 November 2019 • 3 min read

Management

Vogue publisher promises to become beacon of green fashion

Condé Nast signs UN Fashion Industry Charter for Climate Action, as it pledges to promote sustainable fashion and clothing re-use to readers

clock 21 November 2019 • 3 min read

Management

Patagonia and Sodastream join Global Climate Strike

Outdoor clothing brand Patagonia says alongside closing all its stores and offices it is to launch a major advertising campaign promoting the global climate strikes

clock 19 September 2019 • 2 min read

Marketing

The Body Shop reimagines store as refill centre and 'activist workshop'

Beauty giant says it is going back to its 'activist roots' with new store concept opening in Bond Street today

clock 17 September 2019 • 4 min read
12
Most read
01

The case for chemical recycling and mass balance accounting

27 September 2023 • 8 min read
02

Tech giants launch new Net Zero Innovation Hub For Data Centres

28 September 2023 • 3 min read
03

'All-electric future': Government confirms Zero Emission Vehicle mandate

28 September 2023 • 7 min read
04

New single-use plastics ban comes into force this weekend

29 September 2023 • 4 min read
05

Seaweed and sport: How UEFA is giving sustainable packaging start-ups the chance to scale

29 September 2023 • 15 min read
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