Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Cecilia Keating
clock • 7 min read
Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

Are pictures of distressed polar bears, raging wildfires, or wind turbines the most impactful way for businesses to convey the importance of environmental sustainability? It is a question that has long...

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