Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

Cecilia Keating
clock • 7 min read
Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images - But what are the key takeaways for businesses?

Are pictures of distressed polar bears, raging wildfires, or wind turbines the most impactful way for businesses to convey the importance of environmental sustainability? It is a question that has long...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Cecilia Keating
Author spotlight

Cecilia Keating

View profile
More from Cecilia Keating

We need the transition to a low-carbon economy to reverse historic injustices

Why the Women in Green Business Awards is more important than ever

More on Marketing

'Get that electric feeling': Government launches nationwide EV campaign
Marketing

'Get that electric feeling': Government launches nationwide EV campaign

Department of Transport launches awareness campaign to promote the cost savings available to electric vehicle drivers

Amber Rolt
clock 20 January 2026 • 4 min read
From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?
Marketing

From 'biodegradable' to 'compostable' and 'bio-based' to 'bioplastic': Does the bioeconomy have a communications problem?

Fresh research reveals how a deep failure in public communication risks undermining the UK's emerging circular economy

Michael Holder
Michael Holder
clock 19 January 2026 • 6 min read
UK Green Business Awards 2026 opens for entries
Marketing

UK Green Business Awards 2026 opens for entries

Companies, projects, investors, campaigns, and individuals working across the green economy are invited to submit their entries for the UK's most prestigious green business awards

BusinessGreen staff
BusinessGreen staff
clock 05 January 2026 • 2 min read