The greenwash reckoning has begun - UK firms need to get ready

clock • 5 min read

New EU rules restricting misleading green claims are a win for firms making genuine efforts towards sustainability, writes Changing Markets Foundation's Nusa Urbanic

Last year saw a significant increase in the regulatory clamp down of greenwashing. It started with the announcement of the UK's Competition and Markets Authority (CMA) in January to scrutinise the green...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Red Sea resorts first to achieve new standard for protecting natural night skies

Red Sea resorts first to achieve new standard for protecting natural night skies

New certification provides framework for global hospitality industry to reduce energy consumption and manage light pollution

clock 07 August 2026 • 1 min read
Lloyds pays customers £6m in cashback for green home upgrades

Lloyds pays customers £6m in cashback for green home upgrades

Sum includes £2.5m paid through intermediaries to customers investing in upgrades such as solar panels battery storage, heat pumps, and insulation

clock 06 August 2026 • 3 min read
AkzoNobel halves emissions four years ahead of target

AkzoNobel halves emissions four years ahead of target

AkzoNobel announces it has achieved its 2030 target of reducing Scope 1 and 2 carbon emissions by 50 per cent against a 2018 baseline four years early

clock 05 August 2026 • 2 min read