CMA publishes anti-greenwash guidance for heat pumps, solar panels, and home insulation

Stuart Stone
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

Competition and consumer protection watchdog sets out key principles to help ensure clean tech marketing claims are accurate

The Competition and Markets Authority (CMA) has published a new a set of key principles to help businesses avoid greenwashing when promoting heat pumps, biomass boilers, solar panels, and home insulation....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

EmpCo: Why new EU rules on 'greenwashing' have big implications for UK businesses

The EU's new Empowering Consumers for the Green Transition Directive (EmpCo) raises the bar for tackling 'greenwashing' - UK businesses need to take note, writes South Pole's Maggie Wong

Maggie Wong, South Pole
clock 25 September 2026 • 4 min read
Bristol becomes first UK city to ban 'ultra-fast fashion' ads

Bristol becomes first UK city to ban 'ultra-fast fashion' ads

City also blocks firms from promoting fossil fuels, SUVs, and cruises on Council-owned sites

Stuart Stone
clock 15 September 2026 • 3 min read
Award-winning comedy web series SLICK challenges advertising's role in promoting 'Big Oil'

Award-winning comedy web series SLICK challenges advertising's role in promoting 'Big Oil'

Series satirising fossil fuel advertising to challenge the creative industry's role in promoting fossil fuels enjoys awards recognition

clock 11 September 2026 • 2 min read