How the UK's ASA is leading the way on tackling greenwashing

clock • 5 min read

The advertising regulator has published 15 rulings around green claims in six months, writes Peters & Peters' Alice McDonald

As 2030 and 2050 edge closer - key milestones under the UK government's net zero strategy - UK businesses and regulators are under increased pressure to ensure the information that businesses provide to...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Could corporate biodiversity efforts become a new front for greenwashing?
Marketing

Could corporate biodiversity efforts become a new front for greenwashing?

New research from RepRisk reveals incidents of alleged greenwashing relating to biodiversity projects have tripled over the past year

Amber Rolt
clock 08 October 2025 • 6 min read
'Greenhushing' is a trend that leaves businesses downplaying their environmental wins
Marketing

'Greenhushing' is a trend that leaves businesses downplaying their environmental wins

Could 'greenhushing' do as much damage to businesses as the 'greenwashing' it is seeking to guard against?

Marta Nieto-Garcia, University of Portsmouth, Universidad de Salamanca; Diletta Acuti, University of Bath, and Nayla Khan, University of Portsmouth - The Conversation
clock 22 September 2025 • 4 min read
'Join the bean revolution': New campaign calls for switch to more sustainable diets
Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

Amber Rolt
clock 11 September 2025 • 3 min read