Are Sustainable Aviation Fuels really 'sustainable'? The ASA has its say

Michael Holder
clock • 7 min read
Credit: Virgin Atlantic
Image:

Credit: Virgin Atlantic

Advertising Standards Authority rules that Virgin Atlantic radio advert promoting '100 per cent sustainable aviation fuel' gave misleading impression it emitted zero emissions

A radio advert which sought to promote a planned Virgin Atlantic test flight powered by '100 per cent sustainable aviation fuel' has been banned by the Advertising Standards Authority (ASA), which ruled...

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Michael Holder
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