AdGreen to address 'hidden' production emissions via updated calculator

Stuart Stone
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

Advertising Association campaign moves to help industry measure previously 'hidden' emissions arising from use of cloud computing and digital production technologies

AdGreen has today unveiled the latest iteration of its carbon calculator tool, featuring new functionality to allow advertisers to measure previously "hidden" emissions from the use of cloud computing...

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