WATCH: Top experts reflect on evolving green claims regulations, effective messaging and avoiding greenwashing - in BusinessGreen's latest Spotlight webinar
BusinessGreen brought together several top experts marketing and advertising to explore how companies can navigate new green claims regulations and minimise the risk of ‘greenwashing'.
Hosted in association with The Marketing Pod as part of BusinessGreen's Spotlight webinar series, the discussion also looked at best practices for ensuring green messages and campaigns cut through with target audiences, and what businesses get wrong - and right - when promoting green products and services.
Hosted by BusinessGreen's editor in chief James Murray, the webinar featured top insights from:
- Ellie Smith, marketing strategy consultant at The Marketing Pod
- Miles Lockwood, director of complaints and investigations at the Advertising Standards Authority
- Stephen Woodford, chief executive at the Advertising Association
You can now watch back their discussion in full below.
BusinessGreen's webinar - 'Spotlight on Marketing: How to minimise the risk of greenwash and maximise the impact of green messaging' - was hosted in association with The Marketing Pod.
