ad net zero

Industry initiative encourages advertising agencies, brands, and media owners to assign a fraction of campaign spend to contribute to climate and nature recovery projects

Ten leading advertising agencies have been handed 'F-List' awards for their work with fossil fuel companies - but will the naming-and-shaming exercise work?

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

Return trip from London to Cannes via train generates 30 times less CO2 than flying, it estimates

Campaigners calls for agencies to rethink their work with fossil fuel firms may finally be cutting through

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund

US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough

Social media giant exploring fact checking service for companies and organisations promoting environmental products on its platforms