ad net zero
Marketing
New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns
22 June 2023
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3 min read
Marketing
US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications
22 June 2023
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4 min read
Marketing
Return trip from London to Cannes via train generates 30 times less CO2 than flying, it estimates
03 April 2023
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2 min read
Marketing
Campaigners calls for agencies to rethink their work with fossil fuel firms may finally be cutting through
09 February 2023
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6 min read
Marketing
Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold
22 June 2022
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5 min read
Marketing
The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund
01 November 2021
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3 min read
Marketing
US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough
28 October 2021
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5 min read
Marketing
Social media giant exploring fact checking service for companies and organisations promoting environmental products on its platforms
04 October 2021
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4 min read
Marketing
The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030
28 September 2021
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2 min read
Climate change
Ad Net Zero unveils new online training course for advertising professionals and announces plan to host a Global Summit to reassert advertising industry support for the transition to net zero emissions
14 September 2021
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3 min read
