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ad net zero

Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

Marketing

Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

clock 22 June 2023 • 3 min read
'Sustainability is an amplifier': Green marketing can boost brands' reach by a third, study finds

Marketing

'Sustainability is an amplifier': Green marketing can boost brands' reach by a third, study finds

US research commissioned by PR giant Edelman points to 'powerful amplifier effect' of sustainability messaging in brand communications

clock 22 June 2023 • 4 min read
Ad Net Zero urges UK advertising delegates to ditch plane for train to global summit

Marketing

Ad Net Zero urges UK advertising delegates to ditch plane for train to global summit

Return trip from London to Cannes via train generates 30 times less CO2 than flying, it estimates

clock 03 April 2023 • 2 min read
Is the advertising industry gearing up for a serious reckoning with its climate impact?

Marketing

Is the advertising industry gearing up for a serious reckoning with its climate impact?

Campaigners calls for agencies to rethink their work with fossil fuel firms may finally be cutting through

clock 09 February 2023 • 6 min read
Industry-led Ad Net Zero campaign eyes global expansion

Marketing

Industry-led Ad Net Zero campaign eyes global expansion

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

clock 22 June 2022 • 5 min read
Sky to run net zero ad breaks throughout COP26

Marketing

Sky to run net zero ad breaks throughout COP26

The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund

clock 01 November 2021 • 3 min read
'Time for PR and ad agencies to come clean': Campaigners demand UK creative agencies cut ties with fossil fuel firms

Marketing

'Time for PR and ad agencies to come clean': Campaigners demand UK creative agencies cut ties with fossil fuel firms

US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough

clock 28 October 2021 • 5 min read
Facebook exploring fact check 'badges' to combat corporate greenwash

Marketing

Facebook exploring fact check 'badges' to combat corporate greenwash

Social media giant exploring fact checking service for companies and organisations promoting environmental products on its platforms

clock 04 October 2021 • 4 min read
AdGreen unveils 'carbon calculator' to help advertising firms slash CO2

Marketing

AdGreen unveils 'carbon calculator' to help advertising firms slash CO2

The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030

clock 28 September 2021 • 2 min read
Advertising Industry to host global net zero summit alongside COP26

Climate change

Advertising Industry to host global net zero summit alongside COP26

Ad Net Zero unveils new online training course for advertising professionals and announces plan to host a Global Summit to reassert advertising industry support for the transition to net zero emissions

clock 14 September 2021 • 3 min read
12
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01

'All-electric future': Government confirms Zero Emission Vehicle mandate

28 September 2023 • 7 min read
02

The case for chemical recycling and mass balance accounting

27 September 2023 • 8 min read
03

'Misguided': £1.5tr investor group slams government over green policy rollback

29 September 2023 • 3 min read
04

Tech giants launch new Net Zero Innovation Hub For Data Centres

28 September 2023 • 3 min read
05

Prime Minister accused of 'evoking conspiracy theories' with plan to restrict traffic calming measures

29 September 2023 • 6 min read
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