ad net zero

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

The broadcaster will air 170-minute ad breaks produced to be net zero and featuring the winners of its Zero Footprint Fund

US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough

Social media giant exploring fact checking service for companies and organisations promoting environmental products on its platforms

The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030

Ad Net Zero unveils new online training course for advertising professionals and announces plan to host a Global Summit to reassert advertising industry support for the transition to net zero emissions

An initiative to reach net zero in the advertising industry by the end of 2030 today provided further details of how it will enact its action plan, which was published last year

Agencies facing fresh calls to cut their ties with laggard fossil fuel firms, leaving many in the advertising and PR sector with difficult decisions to make