Oatly

Oatly ruling: What terms can plant-based food brands use?

Marketing

Oatly ruling: What terms can plant-based food brands use?

EXPLAINER: Despite Oatly being effectively banned from using the word 'milk' in its marketing, could the Supreme Court's recent ruling represent a 'moment of maturation' for the plant-based foods sector?

clock 03 March 2026 • 11 min read
UK clean power rows, rising nature risk, and the war over plant-based 'meat'

Climate change

UK clean power rows, rising nature risk, and the war over plant-based 'meat'

BusinessGreen Editor’s Briefing: February 2026 part two

clock 20 February 2026 • 2 min read
'Completely unnecessary': Veggie brands warn against EU ban on meat names for plant-based food

Marketing

'Completely unnecessary': Veggie brands warn against EU ban on meat names for plant-based food

Terms such as 'plant-based burger' or 'vegetarian sausage' have developed organically to communicate format and use rather than content, joint letter claims

clock 16 February 2026 • 6 min read
Milking it

Marketing

Milking it

Rules that stop brands selling plant-based food and drink from marketing their products with terms that are already widely used are becoming ever more ridiculous

clock 12 February 2026 • 4 min read
Supreme Court bans Oatly from using 'milk' in its marketing

Marketing

Supreme Court bans Oatly from using 'milk' in its marketing

Swedish oat drinks brand loses long-running legal battle with trade association Dairy UK over attempt to trademark 'Post Milk Generation'

clock 11 February 2026 • 4 min read
Oatly campaign calls for mandatory climate labelling on UK food and drink

Climate change

Oatly campaign calls for mandatory climate labelling on UK food and drink

Plant-based drinks maker urges all food and drink producers to publish product footprints amid claims consumers are not being helped to make 'informed choices'

clock 16 October 2023 • 3 min read
Ashley Allen: 'A lot of emerging ideas and theories transcend traditional business thinking'

Management

Ashley Allen: 'A lot of emerging ideas and theories transcend traditional business thinking'

Oatly's chief sustainability officer Ashley Allen discusses her sustainability 'superpowers' and explains why food companies are finally 'waking up' to the reality of climate change vulnerability

clock 08 August 2023 • 5 min read
Oatly wants farmers to plant more oats - here's how it's helping

Supply chain

Oatly wants farmers to plant more oats - here's how it's helping

Alternative milk brand steps up efforts to encourage farmers to boost supplies of sustainable oats

clock 28 January 2022 • 6 min read

Supply chain

Sustainable freight: Oatly partners with Einride to electrify Swedish logistics

clock 14 May 2020 • 1 min read