Oatly ruling: What terms can plant-based food brands use?

Stuart Stone
clock • 11 min read
Credit: Oatly
Image:

Credit: Oatly

EXPLAINER: Despite Oatly being effectively banned from using the word 'milk' in its marketing, could the Supreme Court's recent ruling represent a 'moment of maturation' for the plant-based foods sector?

Last month, Oatly was effectively banned from using the word 'milk' to market its plant-based products in the UK after the Supreme Court unanimously upheld an earlier ruling in a long-running legal tussle...

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