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green marketing

Planet Pledge: Top brands and advertisers promise to mobilise green marketing blitz

Marketing

Planet Pledge: Top brands and advertisers promise to mobilise green marketing blitz

IKEA and Carlsberg Group are among the latest multinational brands to commit to using their marketing to inspire positive change for the climate

clock 09 September 2021 • 2 min read
Here's how to get everyone to adopt a sustainable diet

Incentives

Here's how to get everyone to adopt a sustainable diet

The Behavioural Insight Team has some crucial advice for government, businesses and civil society

clock 30 January 2020 •
OVO Energy powers up sustainable marketing strategy

Marketing

OVO Energy powers up sustainable marketing strategy

Company promises to prioritise digital marketing, carbon offset any print-based messaging, and end all door drop marketing

clock 19 August 2019 •
Octopus Energy Investments rebrands as Octopus Renewables

Investment

Octopus Energy Investments rebrands as Octopus Renewables

Clean energy investor rebrands to 'more accurately reflect the business' core mission'

clock 08 July 2019 •
Pret to gobble up EAT to expand 'Veggie Pret' brand

Management

Pret to gobble up EAT to expand 'Veggie Pret' brand

Sandwich chain plans to convert 'as many as possible' EAT stores into vegetarian Pret A Manger outlets

clock 23 May 2019 •
It pays to be green

Marketing

It pays to be green

Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever

clock 29 April 2019 •
Veganuary: 250,000 Brits embrace plant-based pledge

Management

Veganuary: 250,000 Brits embrace plant-based pledge

Surge in numbers of consumers ditching meat and dairy products sends demand for vegan food soaring in January

clock 06 February 2019 •
Raising a glass to green Millennials: Diageo preps sustainable branding push

Management

Raising a glass to green Millennials: Diageo preps sustainable branding push

Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers

clock 09 January 2019 •
Last chance to book: BusinessGreen Leaders Briefing - Secrets of Green Marketing and Climate Comms

Marketing

Last chance to book: BusinessGreen Leaders Briefing - Secrets of Green Marketing and Climate Comms

Latest half day BusinessGreen conference to take place on Friday December 7th in central London

clock 21 November 2018 •
Most read
01

Octopus Energy and Nest snap up stake in Hornsea One offshore wind farm

03 August 2022 • 3 min read
02

Cure or curse: Can 'next-generation' biofuels turbocharge the net zero transition?

08 August 2022 • 12 min read
03

Are Liz Truss and Rishi Sunak on a climate collision course with the public?

03 August 2022 • 8 min read
04

Big names including Amazon, Honeywell, Mitsubishi line up behind green hydrogen

05 August 2022 • 6 min read
05

India strengthens national net zero strategy with new 2030 emissions goals

04 August 2022 • 4 min read
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