green marketing

Here's how to get everyone to adopt a sustainable diet

The Behavioural Insight Team has some crucial advice for government, businesses and civil society

Incentives
30 January 2020

OVO Energy powers up sustainable marketing strategy

Company promises to prioritise digital marketing, carbon offset any print-based messaging, and end all door drop marketing

Marketing
19 August 2019

Octopus Energy Investments rebrands as Octopus Renewables

Clean energy investor rebrands to 'more accurately reflect the business' core mission'

Investment
08 July 2019

Pret to gobble up EAT to expand 'Veggie Pret' brand

Sandwich chain plans to convert 'as many as possible' EAT stores into vegetarian Pret A Manger outlets

Management
23 May 2019

It pays to be green

Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever

Marketing
29 April 2019

Veganuary: 250,000 Brits embrace plant-based pledge

Surge in numbers of consumers ditching meat and dairy products sends demand for vegan food soaring in January

Management
06 February 2019

Raising a glass to green Millennials: Diageo preps sustainable branding push

Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers