It pays to be green
Dr Kirsten Cowan of the University of Edinburgh Business School argues the evidence consumers will pay for green credentials is more compelling than ever
Recent surveys reveal a bright story for brands investing in sustainable practice- as of 2017, 70 per cent of consumers are willing to pay more for brands that report greening practices. Similarly, our...
More on Marketing
More news
Accor joins new Global Tourism Plastics Initiative with fresh wave of waste-reduction pledges
Accor is to rollout a series of solutions to replace single-use plastic, including shampoo dispensers, water filtration taps, and reusable dishes
Ceres launches corporate alliance to accelerate electric vehicle transition
Alliance brings together Amazon, DHL, and others in a bid to drive development of electric vehicle market
UN Global Compact launches new initiative to spur decade of private sector progress towards the SDGs
SDG Ambition will be led by the UN Global Compact Local Networks, bringing together more than a 1,000 firms across 40 countries to drive progress towards the global goals
