Planet Pledge: Top brands and advertisers promise to mobilise green marketing blitz

clock • 2 min read
IKEA among four new signatories of the Planet Pledge
Image:

IKEA among four new signatories of the Planet Pledge

IKEA and Carlsberg Group are among the latest multinational brands to commit to using their marketing to inspire positive change for the climate

Four more global brands have today joined the World Federation of Advertisers' (WFA) Planet Pledge, committing to use marketing to inspire positive changes amongst their employees and customers that can...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Access our Intelligence Reports and exclusive data-rich studies on business-critical aspects of the green economy (BG Advanced members only)
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Green Football Weekend: Clubs and broadcasters team up to point fans to greener habits

Green Football Weekend: Clubs and broadcasters team up to point fans to greener habits

Initiative is designed to leverage significant reach of football to help drive green behaviour change

Cecilia Keating
clock 03 February 2023 • 3 min read
UK Green Business Awards: Check out our top tips

UK Green Business Awards: Check out our top tips

New guide provides advice on how to put together a compelling entry for the inaugural UK Green Business Awards

James Murray
clock 01 February 2023 • 1 min read
Study: Nearly two thirds of consumers refuse to skimp on sustainability despite cost-of-living pressures

Study: Nearly two thirds of consumers refuse to skimp on sustainability despite cost-of-living pressures

New Shopify report reveals sustainability conscious shopping is on the rise, despite economic headwinds

Stuart Stone
clock 30 January 2023 • 2 min read