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Green Claims Code

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Marketing

Greenwashing: CMA granted power to fine companies up to 10 per cent of global turnover

Consumer watchdog secures new powers to level potentially massive fines on companies found guilty of deliberately misleading consumers over environmental claims

clock 07 April 2025 • 2 min read
CMA publishes anti-greenwash guidance for fashion brands and retailers

Marketing

CMA publishes anti-greenwash guidance for fashion brands and retailers

New guidance from competition and consumer protection watchdog builds on findings from Asos, Boohoo, and George at Asda investigation

clock 20 September 2024 • 3 min read
Bureau Veritas publishes new guide to help firms avoid greenwashing

Marketing

Bureau Veritas publishes new guide to help firms avoid greenwashing

With greenwashing cases on the rise Bureau Veritas has published fresh guidance for businesses on how to avoid the misleading marketing practice

clock 01 March 2023 • 5 min read
CMA reveals plans to relax competition rules to help accelerate climate action

Management

CMA reveals plans to relax competition rules to help accelerate climate action

CMA chief executive Sarah Cardell unveils new strategies to promote industry collaboration in support of UK's net zero ambitions

clock 25 January 2023 • 4 min read
Backing fashion's sustainability buzzwords with action

Marketing

Backing fashion's sustainability buzzwords with action

It is crucial that the fashion industry's green buzzwords are backed by credible, measurable action, writes Amina Razvi from the Sustainable Apparel Coalition

clock 14 April 2022 • 3 min read
Competition regulator backs legal definitions for key environmental terms

Marketing

Competition regulator backs legal definitions for key environmental terms

Fresh advice from Competition and Markets Authority (CMA) explores how competition law could be leveraged to help meet UK's net zero and environmental goals

clock 15 March 2022 • 3 min read
Can a new industry charter help scrub the greenwash out of the UK building products sector?

Marketing

Can a new industry charter help scrub the greenwash out of the UK building products sector?

An 'Anti Greenwash Charter' has been launched by the UK's built environment sector signalling growing desire from businesses to tackle misleading environmental claims

clock 21 February 2022 • 7 min read
Could the UK's competition regulator scrub the greenwashing out of fashion?

Marketing

Could the UK's competition regulator scrub the greenwashing out of fashion?

The Competitions and Markets Authority has embarked on a major crackdown of misleading green claims made by fashion brands - but can it deliver?

clock 26 January 2022 • 8 min read
'Green Claims Code': Why the competition watchdog is giving business a deadline to clean up greenwash

Marketing

'Green Claims Code': Why the competition watchdog is giving business a deadline to clean up greenwash

Firms have until the New Year to ensure their green claims meet standards set out in a new Green Claims Code, watchdog confirms

clock 20 September 2021 • 3 min read
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