Could the UK's competition regulator scrub the greenwashing out of fashion?

Cecilia Keating
clock • 8 min read
Campaigners have described the fashion industry as 'addicted to greenwashing' | Credit: iStock
Image:

Campaigners have described the fashion industry as 'addicted to greenwashing' | Credit: iStock

The Competitions and Markets Authority has embarked on a major crackdown of misleading green claims made by fashion brands - but can it deliver?

Last week, the fashion industry was put on notice by the Competition and Markets Authority (CMA) with the announcement it is to embark on a major crackdown against spurious green claims made by clothing...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Digital bank Zopa partners with Hive to help finance smart green home upgrades

Digital bank Zopa partners with Hive to help finance smart green home upgrades

Customers can now apply for a personal loan of up to £50,000 from Zopa directly through the Hive website to finance Hive eco-tech such as solar and battery installations

clock 12 August 2026 • 3 min read
We have the climate answers, but we're still missing the story

We have the climate answers, but we're still missing the story

There is often a communication or translation issue between the climate and creative worlds, writes Futerra's Lucy Shea

Lucy Shea, Futerra
clock 10 August 2026 • 5 min read
Red Sea resorts first to achieve new standard for protecting natural night skies

Red Sea resorts first to achieve new standard for protecting natural night skies

New certification provides framework for global hospitality industry to reduce energy consumption and manage light pollution

clock 07 August 2026 • 1 min read