Could the UK's competition regulator scrub the greenwashing out of fashion?

Cecilia Keating
clock • 8 min read
Campaigners have described the fashion industry as 'addicted to greenwashing' | Credit: iStock
Image:

Campaigners have described the fashion industry as 'addicted to greenwashing' | Credit: iStock

The Competitions and Markets Authority has embarked on a major crackdown of misleading green claims made by fashion brands - but can it deliver?

Last week, the fashion industry was put on notice by the Competition and Markets Authority (CMA) with the announcement it is to embark on a major crackdown against spurious green claims made by clothing...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims

Updated ASA ruling pours cold water on wood burning stove emissions claims

Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'

Stuart Stone
clock 08 July 2026 • 4 min read
Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
clock 02 July 2026 • 15 min read
'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

Refillable deodorant brand Fussy launches first TV campaign backed by Sky Media's Sky Zero Footprint Fund

clock 01 July 2026 • 2 min read