The Competitions and Markets Authority has embarked on a major crackdown of misleading green claims made by fashion brands - but can it deliver?
Firms have until the New Year to ensure their green claims meet standards set out in a new Green Claims Code, watchdog confirms
Consultation on draft guidance for firms making environmental claims through their packaging, branding, labelling, and business practices closes on 16 July
Roughly 40 per cent of 'green' claims made by firms on the internet could be misleading customers, research has warned. How are UK watchdogs responding to the issue?
New Competition and Markets Authority inquiry is to explore whether UK companies are misleading consumers about the environmental credentials of their products and services