Guarding against 'greenwash': Inside the fight against misleading corporate green claims

Cecilia Keating
clock • 14 min read
Adverts flash in Picadilly Circus in central London | Credit: iStock
Image:

Adverts flash in Picadilly Circus in central London | Credit: iStock

Roughly 40 per cent of 'green' claims made by firms on the internet could be misleading customers, research has warned. How are UK watchdogs responding to the issue?

'Greenwashing' is not new, and nor is regulation designed to protect consumers from companies' misleading environmental claims. Businesses that advertise in the UK have had to comply with rules around...

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