ASA urged to 'hit the brakes' on hybrid EV jargon

Stuart Stone
clock • 4 min read
Credit: iStock
Image:

Credit: iStock

EV lobby group urges advertising watchdog to tackle 'alphabet soup' of terms used for different electrified vehicles, including questionable claims about 'self-charging hybrids'

Electric Vehicles UK (EVUK) has today urged both auto makers and the Advertising Standards Authority (ASA) to "hit the brakes" on jargon associated with hybrid cars, in a bid to end consumer confusion...

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