AdGreen

AdGreen initiative proposes sector levy to finance net zero resources and training

Marketing

AdGreen initiative proposes sector levy to finance net zero resources and training

Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund

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Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030

Marketing

Ad Net Zero: UK advertising industry targets net zero carbon emissions by 2030

Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain

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AdGreen: How TV advertising is working to sell its new sustainability credentials

Management

AdGreen: How TV advertising is working to sell its new sustainability credentials

With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production

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