CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact
The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030
Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund
Cross-sector initiative includes five-point action plan to decarbonise companies and operations right across the advertising industry value chain
With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production