AdGreen: First full-year carbon audit of UK advertising underscores 'huge opportunity' to slash CO2

clock • 4 min read
The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen
Image:

The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen

CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact

The UK advertising industry has today been urged to take far stronger action to curb its carbon emissions, after the first full-year CO2 audit carried out across the sector today laid bare the scale of...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
clock 27 June 2025 • 4 min read
UK B Corp awareness reaches record 51 per cent

UK B Corp awareness reaches record 51 per cent

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

Stuart Stone
clock 25 June 2025 • 3 min read
'Yuck factor': Research finds edible insects struggling to win consumer acceptance

'Yuck factor': Research finds edible insects struggling to win consumer acceptance

Peer-reviewed research finds insect proteins still failing to win over western consumers while also failing to make the grade on environmental benefits

Mia Willemsen, Farmers Guardian
clock 23 June 2025 • 4 min read