AdGreen: First full-year carbon audit of UK advertising underscores 'huge opportunity' to slash CO2

clock • 4 min read
The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen
Image:

The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen

CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact

The UK advertising industry has today been urged to take far stronger action to curb its carbon emissions, after the first full-year CO2 audit carried out across the sector today laid bare the scale of...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Join the bean revolution': New campaign calls for switch to more sustainable diets

'Join the bean revolution': New campaign calls for switch to more sustainable diets

The Food Foundation, Veg Power, and National Lottery Fund join forces to promote beans as an affordable and sustainable food staple

clock 11 September 2025 • 3 min read
Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Standard: New certification launched for purpose-driven SMEs

Better Business Network introduces new framework to work alongside the likes of 1% for the Planet, B Corp, and Real Living Wage

Stuart Stone
clock 11 September 2025 • 3 min read
Lidl's plant-based range hits nearly 700 per cent sales growth

Lidl's plant-based range hits nearly 700 per cent sales growth

Supermarket's original 2025 target of a 400 per cent increase in meat-free and alternative milk sales has been surpassed, reaching a staggering 694 per cent

Mia Willemsen, Farmers Guardian
clock 03 September 2025 • 1 min read