AdGreen: First full-year carbon audit of UK advertising underscores 'huge opportunity' to slash CO2

clock • 4 min read
The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen
Image:

The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen

CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact

The UK advertising industry has today been urged to take far stronger action to curb its carbon emissions, after the first full-year CO2 audit carried out across the sector today laid bare the scale of...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Amber Rolt

View profile
More from Amber Rolt

Lush teams up with Google AI to streamline packaging-free checkouts

'Industry first': Jaguar Land Rover accelerates sustainability drive with new recycled tyres

More on Marketing

We need to give young men compelling alternatives to meat-heavy diets
Marketing

We need to give young men compelling alternatives to meat-heavy diets

Meat consumption has been declining in the UK, but young men appear to be bucking the trend, driven by pervasive gym culture ideals and protein misinformation, writes Hubbub CEO Alex Robinson

Alex Robinson, Hubbub
clock 09 July 2025 • 4 min read
'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising
Legislation

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

Group of advertising firms write to government to call for a ban on fossil fuel marketing ahead of parliamentary debate next week

Amber Rolt
clock 02 July 2025 • 4 min read
Study: Almost half of Gen Z say they would eat 'lab-grown' meat
Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
Stuart Stone
clock 27 June 2025 • 4 min read