AdGreen: First full-year carbon audit of UK advertising underscores 'huge opportunity' to slash CO2

clock • 4 min read
The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen
Image:

The digital AdGreen carbon calculator took was launched in September 2021 | Credit:AdGreen

CO2 generated from over 500 UK advertising projects calculated by AdGreen, as campaign urges advertisers, creative agencies, and production companies to go further and faster in tackling their climate impact

The UK advertising industry has today been urged to take far stronger action to curb its carbon emissions, after the first full-year CO2 audit carried out across the sector today laid bare the scale of...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

As cultivated meat edges closer to commercial reality two new reports examine how to best attract new consumers to sustainable alternatives to chicken, beef, pork and lamb

clock 30 July 2025 • 7 min read
Zoe Ruthven: 'Sustainability isn't about all of us doing everything perfectly'

Zoe Ruthven: 'Sustainability isn't about all of us doing everything perfectly'

Triodos Bank UK's director of marketing and communications discusses her journey from feeling her background wasn't 'green' enough to working at the forefront of sustainable finance

Stuart Stone
clock 29 July 2025 • 7 min read
'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

Nicholas Bergantin, co-chief creative officer at Sao Paolo-based creative agency Africa, explains how Tom Hanks' famous volleyball came to front an ocean-waste awareness campaign

Stuart Stone
clock 23 July 2025 • 9 min read