Supreme Court bans Oatly from using 'milk' in its marketing

Michael Holder
clock • 4 min read
Credit: Oatly
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Credit: Oatly

Swedish oat drinks brand loses long-running legal battle with trade association Dairy UK over attempt to trademark 'Post Milk Generation'

Oatly has been banned from using the word ‘milk' to market its plant-based products in the UK, after the Supreme Court today unanimously upheld an earlier legal ruling against the Swedish oat drinks brand....

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