'Pivotal moment': Plant based food market hits €16.3bn in Europe

clock • 4 min read
Credit: iStock
Image:

Credit: iStock

New analysis suggests the plant-based food market is growing, but products must move beyond niche positioning if they are to realise their full potential

Europe's plant-based food and drink sector is now worth €16.3bn, but still accounts for just a fraction of total food sales with many brands struggling to fully break into the mainstream. That is according...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Amber Rolt

View profile
More from Amber Rolt

'When Nature Becomes A Security Threat': The Rest Is Politics launches podcast series on the climate and nature crisis

'Responsible from the bottom up': Who Gives A Crap launches electric courier services

More on Marketing

Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts
Marketing

Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts

Research shows public wants the government and private sector to do more to combat both the causes and impacts of climate change, but uncovers confusion over terms such as 'adaptation' and 'mitigation'

Amber Rolt
clock 14 July 2026 • 4 min read
Updated ASA ruling pours cold water on wood burning stove emissions claims
Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims

Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'

Stuart Stone
Stuart Stone
clock 08 July 2026 • 4 min read
Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?
Marketing

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
Stuart Stone
clock 02 July 2026 • 15 min read