Study: Advertising industry could slash emissions through 'small changes'

clock • 3 min read
Credit: AdGreen
Image:

Credit: AdGreen

AdGreen's 2025 Annual Review highlights how advertising productions could easily cut emissions by over a quarter

Advertising production could cut emissions by more than a quarter and save the industry millions of pounds each year through simple operational changes which do not compromise creativity. That is the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Michelle Carvill, Chartered Institute of Marketing
clock 29 April 2026 • 4 min read
Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Ecologi, Giffgaff, and MG OMD host media and marketing industry leaders at 'Boardroom in Nature' meeting in support of campaign to boost sector's investment in UK nature recovery

BusinessGreen staff
clock 22 April 2026 • 4 min read
'Pivotal moment': Plant based food market hits €16.3bn in Europe

'Pivotal moment': Plant based food market hits €16.3bn in Europe

New analysis suggests the plant-based food market is growing, but products must move beyond niche positioning if they are to realise their full potential

clock 14 April 2026 • 4 min read