Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Stuart Stone
clock • 4 min read
Credit: iStock
Image:

Credit: iStock

Negotiations to confirm a ban on plant-based brands using 29 meat-linked terms such as 'drumsticks', 'ribs', 'beef' and 'chicken' to resume next year

Talks between the European Parliament, European Commission, and EU Council on proposals to block the use of 'meaty' descriptors such as 'burgers', 'sausages', and 'steaks' by plant-based brands have ended...

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