Zoom in on Net Zero with Brambles' JJ Freijo

Juan Jose - or JJ - Freijo is global head of sustainability and government affairs for Europe, Middle East, and Africa at Brambles, the global supply-chain logistics giant that operates in more than 60 countries.

While the firm may not be a household name, it plays a huge role in the global economy as the "invisible backbone of the supply chain", as Freijo puts it, proving packaging services such as pallets and containers for companies to move their goods around the globe.

As such, Brambles has significant influence over global supply chains, and many opportunities where it can drive more environmentally sustainable, efficient practices. That includes renting out 300 million pallets to firms worldwide, which it then collects back and - if need be - repairs them for reuse.

Discussing the firm's business model and future strategy with BusinessGreen editor-in-chief James Murray, Freijo explains how Brambles intends to become even more sustainable by further driving down emissions and boosting its circular economy efforts each and every year. Moreover, drawing on his experience working with huge numbers of companies worldwide, he offers his thoughts on the viability of the global economy achieving net zero emissions, and the best means to getting there. Their fascinating discussion can be watched in full above.