Zoom in on Net Zero with Brambles' JJ Freijo

James Murray
clock • 1 min read

VIDEO: Head of sustainability at the 'invisible backbone' of the global supply chain sits down with BusinessGreen's James Murray to explain how the firm is helping its customers to drive net zero right across the value chain

Juan Jose - or JJ - Freijo is global head of sustainability and government affairs for Europe, Middle East, and Africa at Brambles, the global supply-chain logistics giant that operates in more than 60 countries.

While the firm may not be a household name, it plays a huge role in the global economy as the "invisible backbone of the supply chain", as Freijo puts it, proving packaging services such as pallets and containers for companies to move their goods around the globe.

As such, Brambles has significant influence over global supply chains, and many opportunities where it can drive more environmentally sustainable, efficient practices. That includes renting out 300 million pallets to firms worldwide, which it then collects back and - if need be - repairs them for reuse.

Discussing the firm's business model and future strategy with BusinessGreen editor-in-chief James Murray, Freijo explains how Brambles intends to become even more sustainable by further driving down emissions and boosting its circular economy efforts each and every year. Moreover, drawing on his experience working with huge numbers of companies worldwide, he offers his thoughts on the viability of the global economy achieving net zero emissions, and the best means to getting there. Their fascinating discussion can be watched in full above.

More on Supply chain

Tesco beefs up sustainable farming incentive schemes

Tesco beefs up sustainable farming incentive schemes

More than 400 farmers in the supermarket's sustainable farming groups are to be offered additional financial incentives if they deliver on environmental goals

James Murray
clock 29 August 2025 • 3 min read
Study: 'Unnecessary' food miles multiplying carbon footprint of vegetables

Study: 'Unnecessary' food miles multiplying carbon footprint of vegetables

Riverford study claims Brits are increasingly frustrated with supermarkets stocking imported fruit and veg when the same produce is in season on UK farms

Stuart Stone
clock 29 August 2025 • 5 min read
Billie Eilish: Plant-based menu halves food emissions at Manchester gigs

Billie Eilish: Plant-based menu halves food emissions at Manchester gigs

Co-op Live confirms entirely plant-based menu slashed food procurement emissions at recent Manchester shows

clock 29 August 2025 • 2 min read