Zoom in on Net Zero with Brambles' JJ Freijo

James Murray
clock • 1 min read

VIDEO: Head of sustainability at the 'invisible backbone' of the global supply chain sits down with BusinessGreen's James Murray to explain how the firm is helping its customers to drive net zero right across the value chain

Juan Jose - or JJ - Freijo is global head of sustainability and government affairs for Europe, Middle East, and Africa at Brambles, the global supply-chain logistics giant that operates in more than 60 countries.

While the firm may not be a household name, it plays a huge role in the global economy as the "invisible backbone of the supply chain", as Freijo puts it, proving packaging services such as pallets and containers for companies to move their goods around the globe.

As such, Brambles has significant influence over global supply chains, and many opportunities where it can drive more environmentally sustainable, efficient practices. That includes renting out 300 million pallets to firms worldwide, which it then collects back and - if need be - repairs them for reuse.

Discussing the firm's business model and future strategy with BusinessGreen editor-in-chief James Murray, Freijo explains how Brambles intends to become even more sustainable by further driving down emissions and boosting its circular economy efforts each and every year. Moreover, drawing on his experience working with huge numbers of companies worldwide, he offers his thoughts on the viability of the global economy achieving net zero emissions, and the best means to getting there. Their fascinating discussion can be watched in full above.

More on Supply chain

'Protect the Peanut Plan': Mars invests $5m to enhance climate resilience of key crop

'Protect the Peanut Plan': Mars invests $5m to enhance climate resilience of key crop

Food giant invests in agri-science project to protect peanuts in the face of increasing threats from pests and disease

clock 06 August 2025 • 2 min read
We will build the clean energy future, and we will build it ethically

We will build the clean energy future, and we will build it ethically

As clean tech deployment accelerates, it's worth asking what kind of future we are building, and at what cost, writes Pulse Clean Energy’s Aazzum Yassir

Aazzum Yassir, Pulse Clean Energy
clock 04 August 2025 • 5 min read
Government invests £29m in plan to reopen Cornish tin mine in clean tech metals drive

Government invests £29m in plan to reopen Cornish tin mine in clean tech metals drive

Investment from National Wealth Fund to support Cornish Metals' plan to reopen 400-year-old tin mine

clock 29 July 2025 • 2 min read