Marketing

Unilever’s chief sustainability officer discusses the importance of entrepreneurs’ energy, ingenuity and dedication in scaling green ideas

Harriet Jameson, director of social value at the global lottery operator, explains how the firm has laid the foundations for a 'world first' net zero National Lottery in the UK

An estimated 40 per cent of UK adults to give at least one pre-loved present this Christmas, new study finds

New consumer study from drinks giant reveals increasingly sustainable consumer habits and clamour for 'betterment brands'

Corporations helps shape the narrative about what is aspirational, exciting, and progress, writes Climate Outreach's Dave Powell

Watchdog warns there is currently no scope for airlines to make absolute green claims in adverts

Co-founder of alternative proteins restauranteur Leo Taylor discusses taking 'bad meat' off the table, capitalising on brand 'talkability' at a debut pop-up, and the importance of finding 'hardcore fans'

Sportswear giant completes two-year pilot to biodegrade and sell Re:Suede trainer compost

Digital billboard and bus adverts for e-cigarette brand Elf Bar 'must not appear again in forms complained of' after Advertising Standards Authority rules environmental claims 'misleading'

Food giant says 'reuse' of popular adverts for M&Ms, Twix, and Bounty will save emissions and promote wider efforts to cut emissions across its value chain